Native Ad Specs

Native Ads are designed to complement the look and feel of a publisher’s website, as such as we request a number of required elements, however each website’s native execution is different.

Our Native Ad Specs comply with OpenRTB Specs and for most advertisers they can use the same native ads they use for popular social networking websites. We host all Native Ad Units in our Ad Server.

We typically run a Native Ad InFeed Unit, however for the highest reach and scale, we suggest providing all the following elements.

Element

Details
Main Image JPG or PNG
150kb Maximum File Size
Recommended resolution 1200px x 628px
1.91:1 aspect ratio
Headline

Sometimes referred to as Title and considered the most important part of the native ad unit.
25 Characters Maximum
Description

The Description is the supporting or additional copy that is often displayed under the Headline.
Maximum 140 characters. May be truncated.
Description does always show up on all websites.
Click URL The destination when the ad is clicked on. Can include UTM Codes if required.
Brand Name

Exactly as you want it to appear including spelling, spacing, and capitalization.
The name of the brand associated with the advertisement.
Can be the actual brand of the parent company of the brand.
140 Characters Maximum

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.