Breast Cancer Targeting

Breast Cancer Targeting Solutions 

Around 2.3 million women every year are diagnosed with breast cancer. It is the most common type of cancer in women and the second leading cause of death from cancer, after lung cancer. Breast cancer is a type of cancer that starts in the breast tissue and can affect people of all ages. Breast cancer can be treated in a number of ways, depending on the stage it is diagnosed at. Early detection is key to successful treatment, so it’s important to be aware of the symptoms and get regular check-ups.

There are two main types of breast cancer: ductal carcinoma and lobular carcinoma. Ductal carcinoma starts in the milk ducts and is the most common type of breast cancer. Lobular carcinoma starts in the milk-producing glands (lobules). Breast cancer can also be classified by how aggressive it is, which affects treatment options and outlook. Breast cancer affects women more than men, but it can occur in both sexes. Breast cancer has been linked to certain lifestyle choices, including smoking, drinking alcohol, and breast augmentation. Obesity has also been linked to an increased risk of breast cancer.

The symptoms vary depending on the type and stage of breast cancer but may include a lump or thickening in the breast tissue, breast pain, changes to the skin on the breast or nipple, discharge from the nipple, or changes in size or shape of the breast. Treatment options for breast cancer include surgery, radiation therapy, chemotherapy, and hormone therapy. The type of treatment will depend on the stage and grade of the cancer, as well as the patient’s age and health. In some cases, breast surgery to remove the breast cancer (breast-conserving surgery or mastectomy) may be followed by radiation therapy, chemotherapy, or both.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Breast Cancer.

Across our managed publishers, we see a significant number of Breast Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments and associated services.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients with Breast Cancer 
We offer the ability to either advertise on pages next to articles about Breast Cancer or to people who have previously looked at Breast Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Breast Cancer.

Breast Cancer Targeting Solutions

Realtime Breast Cancer Targeting
Our Realtime Breast Cancer Targeting option allows an advertiser to run their advertising next to Breast Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Breast Cancer Audience Targeting
Our Breast Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Breast Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Breast Cancer Searches
We see a wide range of Breast Cancer searches and content across our managed publishers. The top twenty searches we see related to Breast Cancer include;