Cancer Targeting Solutions
Cancer is a disease of the body’s cells whereby cells grow abnormally and multiply. Cancer is the term used to describe collections of these abnormal cells, growing and potentially spreading within the body. Cancerous cells can arise from almost any type of tissue cell in the body, resulting in 100 different types of cancer that can occur. Cancer can affect people of all ages and the vast majority of people will come into contact with cancer either personally or indirectly in their life. Treatment depends on the stage and type of cancer but often includes surgery, chemotherapy and radiation therapy.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Cancer.
Across our managed publishers, we see a significant number of Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients suffering Cancer
We offer the ability to either advertise on pages next to articles about Cancer or to people who have previously looked at Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or general practitioner and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Cancer.
Cancer Targeting Solutions
Realtime Cancer Targeting
Our Realtime Cancer Targeting option allows an advertiser to run their advertising next to Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Cancer Audience Targeting
Our Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Cancer Searches
We see a wide range of Cancer searches and content across our managed publishers. There is a significant number of Cancer searches each month. The top twenty searches we see related to Cancer include;