Colorectal Cancer Targeting

Colorectal Cancer Targeting Solutions 

Often referred to as colon cancer, rectal cancer or bowel cancer, colorectal cancer is any type of cancer that affects the rectum or colon. It’s characterized by the uncontrolled growth of cells within the rectum or colon, where a cancerous tumor forms and eventually spreads to other areas of the body if left untreated. There are multiple types of colorectal cancer, with the most common being adenocarcinoma. Other variations include gastrointestinal stromal tumors, carcinoid tumors, and colorectal lymphoma.

Colorectal cancer is a common cancer diagnosed in the United States, affecting both men and women equally. While the exact cause isn’t known, there are thought to be certain risk factors that can make individuals more prone to developing colorectal cancer in their lifetimes. Lifestyle contributors include heavy alcohol and tobacco use, as well as poor dietary habits. People can also be genetically predisposed to colorectal cancer through a family history of the disease or certain hereditary cancer syndromes.

Symptoms of colorectal cancer may include rectal bleeding, changes in bowel habits (such as diarrhoea or constipation), abdominal pain, unexplained weight loss, and fatigue. However, many people with early colorectal cancer do not have any symptoms. This is why regular screenings are so important for people at risk.

If colorectal cancer is caught early, treatment is typically very successful. The most common treatment method is surgery to remove the tumor, with or without chemotherapy and/or radiation therapy. For more advanced cases, a combination of these treatments may be necessary. In some instances, a person may require a colostomy, which is an artificial opening in the abdomen that allows waste to exit the body outside of the rectum and colon.

With early detection and proper treatment, the survival rate for colorectal cancer is quite high.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Colorectal Cancer.

Across our managed publishers, we see a significant number of Colorectal Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments and associated services.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients with Colorectal Cancer 
We offer the ability to either advertise on pages next to articles about Colorectal Cancer or to people who have previously looked at Colorectal Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Colorectal Cancer.

Colorectal Cancer Targeting Solutions

Realtime Colorectal Cancer Targeting
Our Realtime Colorectal Cancer Targeting option allows an advertiser to run their advertising next to Colorectal Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Colorectal Cancer Audience Targeting
Our Colorectal Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Colorectal Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Colorectal Cancer Searches
We see a wide range of Colorectal Cancer searches and content across our managed publishers. The top twenty searches we see related to Colorectal Cancer include;