Prostate cancer develops in the prostate gland when abnormal glands grow forming a malignant tumor. There are two stages of prostate cancer. The first is locally advanced prostate cancer. This term refers to when the cancer has spread outside of the prostate to nearby parts of the body. The second is metastatic prostate cancer. In this case, the cancer has spread to distant parts of the body. Types of cancer that can begin in the prostate gland include Sarcomas, Small cell carcinomas, Transitional cell carcinomas and Neuroendocrine tumors. The five-year survival rate for prostate cancer currently sits at 95%.
Prostate cancer usually affects men who are over 50. Men who are diagnosed with prostate cancer mainly range from 65 to 69 years. If you are under 50, it is very unlikely that you will be diagnosed with prostate cancer. However, it is still possible. Early prostate cancer doesn’t usually cause any symptoms which makes it hard to detect in the early stages of the disease. Symptoms of Prostate Cancer include pain while urinating, frequent urination, a weak stream, blood in the urine, blood in the semen, pain in back or pelvis, weak legs or feet, weight loss and fatigue.
Treatments will vary depending on the extent of the cancer. The most common treatments for prostate cancer include active surveillance, watchful waiting, surgery, radiation therapy, androgen deprivation therapy and palliative care.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Prostate Cancer.
Across our managed publishers, we see a significant number of Prostate Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments and associated services.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Patients with Prostate Cancer
We offer the ability to either advertise on pages next to articles about Prostate Cancer or to people who have previously looked at Prostate Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Prostate Cancer.
Prostate Cancer Targeting Solutions
Realtime Prostate Cancer Targeting
Our Realtime Prostate Cancer Targeting option allows an advertiser to run their advertising next to Prostate Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Prostate Cancer Audience Targeting
Our Prostate Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Prostate Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Prostate Cancer Searches
We see a wide range of Prostate Cancer searches and content across our managed publishers. The top twenty searches we see related to Prostate Cancer include;