Directly Managed Publishers
One of our most unique selling points is our own directly sourced and curated managed publisher supply. Our publisher team continually recruits high quality, brand safe websites that are relevant to either the Healthy Ads brand or a particular campaign.
Since 2008, we’ve continually developed our own algorithmic approach to publisher recruitment scoring each potential website on 54+ signals including domain age, social reputation, publishing cycle and many others. This approached has ensure we are known for quality.
There are no intermediaries or arbitrage. Each website owner integrates with Healthy Ads by either running our Proprietary Page Ad Tags across their entire website or integrates via Header Bidding using our Prebid Adaptor.
Regardless of the integration method, Healthy Ads has full access to 100% of their inventory. This allows us the ability to accurately forecast volumes, whilst offering guaranteed reservations to advertisers.