Brand Safety & Transparency

Brand Safety is an umbrella term for preventative measures undertaken to prevent harm to advertisers

Brand Safety & TransparencyBenjamin Christie2019-01-22T05:37:54+00:00

Brand Safety & Transparency

“Brand Safety” is an umbrella term for the preventative measures undertaken to prevent harm to advertisers running Managed Services Campaigns or Programmatically via PMPs or Deal IDs.

For many years, Healthy Ads has implemented numerous levels of defense against showing a client’s ads on inappropriate content that are continually updated to provide comprehensive protection.

For advertisers that would like more insights to our Brand Safety & Transparency, please Contact Us and we’ll provide a detailed PDF.

Some of the preventative measures we have;

Manual Inspection of each Website
Automatic Filtering of Impressions in Ad Server
Profanity Filter
Use of White Lists
Forced Black Lists
Ads.txt

When it comes to Transparency, we provide detailed reporting and website lists for Managed Services campaigns and Programmatic buying.

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Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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