What are the Campaign Targeting Options?
Every Campaign is different, as is the Campaign Targeting options applied in the ad server.
Healthy Ads offers a range of industry standard advertising Campaign Targeting options which can be used standalone or in conjunction with other targeting solutions to maximize campaign performance and overall ROI.
In conjunction with audience, contextual targeting or geotargeting options, our ad Server / Campaign Targeting options include;
Limits the maximum number of impressions/views a visitor can see a specific ad or ad campaign within a period
of time. Typically for High Impact placements we suggest 1/24 ( ie 1 impression every 24 hours ) and for typical display campaigns we recommend 3/24.
Target users by the time-of-day or time-of-week regardless of their local time zone. Typicaly trafficking is 7 days a week from 8am till 10pm in the evening.
Target either a white list or black list of domain names (or both)
Bandwidth Targeting (Connection Speed)
Target demographics using slow connections like dial up or fast cable and broadband.
Web Browser Targeting
Target users by their web browser or web browser versions. Main targeting options are Google Chrome,
Mozilla Firefox, Safari, Internet Explorer and Unknown.
Operating System Targeting
Target audiences use their operating systems. Think Apple Mac, Microsoft Windows or Linux.
We provide a simple option broken into 3 pre-defined device types – Desktop / Tabley and Mobile.
Serve ads in the right language depending on the installed language in their operating system or browser. Options include English, Unknown, Chinese, Spanish, Japanese, French, German, Arabic, Portuguese, Russian, Korean, Italian and Dutch
We can target using MRC Viewability or GroupM Viewability the KPI / Target Viewability ie 70%