Sports Targeting built from Contextual Signals

Healthy Ads offers a wide range of Sports Targeting options based on Contextual for Programmatic Advertising Campaigns and Managed Services Campaigns. Our Sports Targeting is built leveraging keywords that are central to the targeting option, whilst being broad enough to get scale.

Our Sports Targeting can be used in various ways, for example you can use them grouped together or individually depending on your campaign requirements.

Explore our Sports Targeting Segments

Each Segment below covers a specific Sports topic, built on the Contextual Signals your Audience is already reading. Click any Segment to see what it reaches and how to add it to your campaign.

Badminton Targeting

Badminton Targeting Featured

Basketball Targeting

Basketball Targeting

Baseball Targeting

Baseball Targeting

Bowling Targeting

Bowling Targeting Featured

Cricket Targeting

Cricket Targeting

Cycling Targeting

Cycling Targeting

Football Targeting

Football Targeting

Formula 1 Targeting

Formula 1 Targeting

Golf Targeting

Golf Targeting

Hockey Targeting

Hockey Targeting

Lacrosse Targeting

Lacrosse Targeting

Lawn Bowls Targeting

Lawn Bowls Targeting

Marathon Targeting

Marathon Targeting

Polo Targeting

Polo Targeting Featured

Rugby Targeting

Rugby Targeting

Running Targeting

Running Targeting

Sailing Targeting

Sailing Targeting Featured

Skateboarding Targeting

Skateboard Targeting Featured

Skiing Targeting

Skiing Targeting Featured

Snowboarding Targeting

Snowboarding Targeting Featured

Soccer Targeting

Soccer Targeting

Sports Gambling Targeting

Sports Gambling Targeting

Squash Targeting

Squash Targeting Featured

Surfing Targeting

Surfing Targeting Featured

Swimming Targeting

Swimming Targeting

Table Tennis Targeting

Table Tennis Targeting Featured

Tennis Targeting

Tennis Targeting

Ultimate Frisbee Targeting

Ultimate Frisbee Targeting featured

Volleyball Targeting

Volleyball Targeting

Frequently Asked Questions (FAQs)

What is Contextual Targeting?
Contextual Targeting places your Ads on the exact page or article someone is reading, based on the words and topics on that page, not on cookies or personal data. Healthy Ads builds each Segment from real search and content signals around a topic, so your Ads reach people while they are actively engaged with content relevant to your product.
How is Contextual Targeting different from Audience Targeting?
Audience Targeting follows a person around the web using cookies and profile data. Contextual Targeting reads the page instead, placing your Ads beside content that matches the topic. You reach people by what they’re reading right now, not by a profile of what they did in the past, which keeps campaigns privacy safe and ready for a world without third party cookies.
Is Contextual Targeting privacy compliant?
Yes. Contextual Targeting reads the page, not the person. It works at the URL level using the content and keywords on a page, with no cookies, no personal data and no individual user tracking, making it a reliable way to reach Health Audiences as privacy regulation and cookie deprecation reshape the industry.
Why do Health Advertisers use Contextual Targeting?
Health Advertisers use Contextual Targeting to reach people at the exact moment they are researching or managing a condition, without relying on sensitive health data. It delivers high intent reach across premium, brand safe inventory at scale, while keeping campaigns compliant with the strict privacy standards Health and Pharma advertising demands.
How often are Contextual Targeting Segments updated?
Our Contextual Targeting Segments are continuously refreshed against live content and search signals, so they stay aligned with how people are actually searching and reading right now. This keeps your Ads matched to current, relevant content rather than a static list of pages that can quickly go stale.
Can you build a custom Health Contextual Targeting Segment?
Yes. Beyond our existing library of Health Segments, Healthy Ads can build a Custom Contextual Targeting Segment around any topic, condition or product your campaign needs, using the same URL level Contextual Targeting approach used across our Health Targeting pages.
How do I run Sports Targeting on my campaign?
Every Sports Segment is available programmatically through a Deal ID for your DSP, or through our Managed Services team. You can run display, high impact and video formats, and use the Segments grouped together or on their own depending on your campaign goals. Tell us the topics you want and we can have a Segment ready the same or next day.

Last Updated: 26-Aug-2026

Health Targeting Categories

Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.

Cancer Targeting from Healthy Ads

Cancer Targeting

Chronic Disease Targeting from Healthy Ads

Chronic Disease Targeting

General Health Targeting from Healthy Ads

General Health Targeting

Healthy Lifestyle Targeting from Healthy Ads

Healthy Lifestyle Targeting

Infection Targeting from Healthy Ads

Infection Targeting

Medical Conditions Targeting from Healthy Ads

Medical Conditions Targeting

Sports Targeting from Healthy Ads

Sports Targeting

Targeting Healthcare Professionals from Healthy Ads

Targeting Healthcare Professionals

Let’s Get Started!

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.