What is Programmatic Guaranteed ?

Healthy Ads offers buyers the ability lock-in Programmatic Guaranteed on a “One to One” basis with Higher Priority than regular PMPs or Deal IDs.

Programmatic Guaranteed (sometimes referred to as Programmatic Direct, Automated Guaranteed or Programmatic Reserved) brings together a typical Direct Insert Order media buy and Programmatic Buying.

Programmatic Advertisers and their Ad Agencies benefit from access to premium guaranteed inventory (as they do with traditional Insert Orders).

Programmatic Guaranteed Definition
Programmatic Guaranteed Reserved

Every Programmatic Guaranteed deal is different, but typically Programmatic Guaranteed allows buyers to lock in any or all of the following;

  • CPM Rate (Fixed or Dynamic)

  • Fixed No. of Impressions

  • Targeting Inventory

  • Daily / Weekly / Month Pacing

To learn more about Programmatic Guaranteed or lock in a Deal then contact us.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.