What is Programmatic Guaranteed ?
Healthy Ads offers buyers the ability lock-in Programmatic Guaranteed on a “One to One” basis with Higher Priority than regular PMPs or Deal IDs.
Programmatic Guaranteed (sometimes referred to as Programmatic Direct, Automated Guaranteed or Programmatic Reserved) brings together a typical Direct Insert Order media buy and Programmatic Buying.
Programmatic Advertisers and their Ad Agencies benefit from access to premium guaranteed inventory (as they do with traditional Insert Orders).
Every Programmatic Guaranteed deal is different, but typically Programmatic Guaranteed allows buyers to lock in any or all of the following;
CPM Rate (Fixed or Dynamic)
Fixed No. of Impressions
Daily / Weekly / Month Pacing