Reach Healthy Audiences
Healthy Ads is a Health Advertising platform for Fitness, Medical, Wellness, Pharmaceutical & Health brands to reach highly engaged and healthy conscious consumers online.
We directly manage hundreds of quality health based publishers, providing Advertisers and their Advertising Agencies both Managed Services & Programmatic Advertising solutions for every campaign.
Our Audience
Reach an audience from millennials to baby boomers which not only have an active lifestyle, but take a wellness focused approach to the way they live their lives. Below are some of the attributes of our unique audience
SKEWS MALE 60/40
Our typically audience member skews Male and is aged 18-54
REGULARLY WORKS OUT
Gyms, Personal Trainers, Healthy Clubs or Cycle Classes our audience works out each week
HEALTHY EATING
Not just a Dieter, our audience is 12x more likely to focus on Healthy Eating 365 days a year.
PLAYS SPORTS
Our audience plays a range of sports either socially to keep fit or regularly as part of a team sport.
$50K+ INCOME
The majority of our audience’s income ranges between $50k to $150k+
MARATHON RUNNERS
With a high level of fitness our audience participates in Marathons, Fun Runs and Walking Events
DOES YOGA & PILATES
Widely growing in popularity, our audience are Yoga and Pilates enthusiasts
PURCHASES QUALITY GEAR
Regularly buy the latest fitness trackers, gym equipment, sneakers & activewear clothing
VEGETARIAN & VEGAN
Our Audience is 11X more likely to be a Vegetarian, Vegan or Flexitarian.
Our Reach
Healthy Ads works with every type of Health, Wellness, Fitness, Pharmaceutical and Medical brand to reach highly engaged consumers, online at scale. We also work with many non-endemic advertisers to reach our healthy focused audience. Every branding campaign is different, with different target audiences and different goals.
So, no matter if you’re working on a Programmatic basis or prefer to book a Guaranteed order via IO we’ll ensure your campaign is laser focused on your target audience.
Healthy Ads offers a wide range of First Party Data Segments ideal for your Health, Fitness, Pharmaceutical or Medical campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Healthy Ads inventory or used Uncoupled in your DSP.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
Healthy Ads allows Pharmaceutical Advertisers to run Direct to Consumer Pharmaceutical Advertising (DTCPA or DTC advertising) our network of publishers. Direct to Consumer Pharmaceutical Advertising is generally directed toward the end user, i.e. patients, rather than healthcare professionals and refers to the marketing of pharmaceutical brands, products and devices.
Healthy Ads has a Programmatic First Approach in all things we do.
Below are few of the Programmatic Solutions we offer.
Smart Deals are a type of Programmatic Deal that is built and optimized in real-time using Data Science & Machine Learning within our Ad Server, using client KPIs.
Private Marketplace Deals are Programmatic Auctions that give the buyer priority in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing.
Our Programmatic Managed Services team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.
For Advertisers that prioritize Viewability, our two Viewability solutions are both run by Private Marketplace Deals with MRC or GroupM Viewability Standards.
With unlimited Display formats available, reach Healthy Consumers with across Laptop & Desktops. Take advantage of data targeting and high impact placements.
Reach Consumers on Mobile devices wherever they are. With Creative Mobile executions like Interstitials, Interscrollers, Mobile Outstream and Adhesions, we have a mobile solutions to reach your target audience.
Video should be part of every brand’s digital advertising plan. With video formats like Outstream or PreRoll, you’ll make an impression every time with the right audience.
Target consumers within the content they reading by leveraging a Native Advertising Strategy. Native Creative units seamlessly integrated into the natural look and feel of the webpages in which it is placed.
Target Healthy consumers via Audio Advertising within the content they are consuming such as Podcasts, Radio Stations and Music Streaming Services with 15, 30 and 60 second audio files.