IAB Categories – Health & Fitness

The IAB (Internet Advertising Bureau) maintains a list of categories and subcategories that can be targeted with Ad Servers or Demand Side Platforms. Sometimes referred to as the IAB Content Taxonomy, most people in the advertising industry refer to it as IAB Categories List. The IAB categories and subcategories are applied mostly on the publisher site in the website setup phase, thus allowing the Advertiser / Buyer the ability to target sites in that category.

The IAB Contextual Taxonomy was first developed in consultation with taxonomy experts from Academia, Ad Measurement companies, and members of the IAB Networks & Exchanges Committee then the IAB Tech Lab Taxonomy Working Group.

The IAB Categories List provides somewhat very basic targeting compared with details contextual targeting that Healthy Ads offers. For example, Healthy Ads offers 100+ contextual targeting options in Health & Fitness across areas like General Health, Medical Conditions, Chronic Diseases and Infections to name a few.

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IAB Categories – Health & Fitness

IAB Category Value

IAB Category Name

IAB7
IAB7-1
IAB7-2
IAB7-3
IAB7-4
IAB7-5
IAB7-6
IAB7-7
IAB7-8
IAB7-9
IAB7-10
IAB7-11
IAB7-12
IAB7-13
IAB7-14
IAB7-15
IAB7-16
IAB7-17
IAB7-18
IAB7-19
IAB7-20
IAB7-21
IAB7-22
IAB7-23
IAB7-24
IAB7-25
IAB7-26
IAB7-27
IAB7-28
IAB7-29
IAB7-30
IAB7-31
IAB7-32
IAB7-33
IAB7-34
IAB7-35
IAB7-36
IAB7-37
IAB7-38
IAB7-39
IAB7-40
IAB7-41
IAB7-42
IAB7-43
IAB7-44
IAB7-45

Health & Fitness
Exercise
A.D.D.
AIDS/HIV
Allergies
Alternative Medicine
Arthritis
Asthma
Autism/PDD
Bipolar Disorder
Brain Tumor
Cancer
Cholesterol
Chronic Fatigue Syndrome
Chronic Pain
Cold & Flu
Deafness
Dental Care
Depression
Dermatology
Diabetes
Epilepsy
GERD/Acid Reflux
Headaches/Migraines
Heart Disease
Herbs for Health
Holistic Healing
IBS/Crohn’s Disease
Incest/Abuse Support
Incontinence
Infertility
Men’s Health
Nutrition
Orthopedics
Panic/Anxiety Disorders
Pediatrics
Physical Therapy
Psychology/Psychiatry
Senior Health
Sexuality
Sleep Disorders
Smoking Cessation
Substance Abuse
Thyroid Disease
Weight Loss
Women’s Health

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Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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