Build Custom Audiences with our Universal Pixel
The Universal Pixel has a standard set of events, including predefined Ecommerce events like product views, adds to cart, and purchases. Those events allow you to create and segment users into defined audiences which can be used differently for more targeted ads based on their previous behavior, down to showing them ads about specific products based on what products they’ve seen or added to their cart. Each unique event you want to track is all done from our side with no changes required to the code once installed.
After installed our Ad Operations Team will work with you to build unique audiences in our Ad Server for your site around a number of key areas including Standard Events, Domains and Parameters. The average Advertiser has around 6 audiences. Our team can recommend a strategy around the following areas;
Landing page visit
Add to cart
Add payment info
Domain / URLS
View a domain
View a path
View a query string
View a URL
Once the Universal Pixel is live and the audience rules are created, we immediately begin to report the size of the audiences within our Advertiser Reporting Portal.
Apart from collecting and creating audiences, the Universal Pixel lets you track site actions so you can attribute and optimize against them. We can create a variety of conversion events from The Universal Pixel such as Order Completed or Thankyou page.