Contextual Targeting (sometimes referred to as Contextual Advertising) is where an advertiser runs an advertising campaign only targeting pages of content which is contextual relevant to the product they are advertising.
“Placing a relevant ad in front of the right person at
the right time is the goal of Contextual Targeting”
Healthy Ads’ GeoTargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Our GeoTargeting refreshes it’s geolocation data on a weekly basis from Digital Envoy.
Learn more about GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.
Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.