Targeting

Our Global Ad Operations team has a vast array of Targeting options available in our Ad Server and Primary DSP to ensure campaign performance and success. Add to this we also have a wide range of Audience Segments available as well as the ability to create custom segments for you. But it can be a little bit overwhelming to understand what can and can’t be done. Sometimes its easier for us to jump on call to understand the audiences you are trying to reach.

Audience Targeting

Healthy Ads offers advertisers and agencies a wide range of Audience Targeting options. Mostly based off contextual relevance and web browsing history to categorize users.

Learn more about our Audience Targeting and our Data Taxonomy.

Behavioral Targeting is an online targeting technique that uses information collected about an individual’s web-browsing history, such as the pages they have visited or the searches they have made, to select which advertisements to display.

Learn more about Behavioral Targeting and how we can find your audience online.

Geotargeting
Campaign Targeting

Every Campaign is different, as is the Campaign Targeting options applied in the ad server. Healthy Ads offers a range of industry standard advertising Campaign Targeting options which can be used standalone or in conjunction with other targeting solutions to maximize campaign performance and overall ROI.

Learn more about our Campaign Targeting Options

Healthy Ads offers a wide range of Chronic Disease Targeting options based on Contextual for Programmatic Advertising Campaigns and Managed Services Campaigns. Our Chronic Disease Targeting is built leveraging keywords that are central to the targeting option, whilst being broad enough to get scale.

Chronic Disease Targeting
Contextual Targeting

Contextual Targeting (sometimes referred to as Contextual Advertising) is where an advertiser runs an advertising campaign only targeting pages of content which is contextual relevant to the product they are advertising. 

“Placing a relevant ad in front of the right person at
the right time is the goal of Contextual Targeting”

Healthy Ads uses a combination of internal sources and declared Third Party Data sources to accurately target advertising campaigns to your target audience.

Learn more about the Demographic Targeting options available across Age, Gender, Household Income and Parental Status.

Demographic Targeting
General Health Targeting

Healthy Ads offers a wide range of General Health Targeting options based on Contextual for Programmatic Advertising Campaigns and Managed Services Campaigns. Our General Health Targeting is built leveraging keywords that are central to the targeting option, whilst being broad enough to get scale.

Healthy Ads’ GeoTargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Our GeoTargeting refreshes it’s geolocation data on a weekly basis from Digital Envoy.

Learn more about GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.

Geotargeting
Health Care Professionals Targeting

Healthy Ads offers advertisers the ability to reach Health Care Professionals online via Display, Native or Video creatives. We recommend two strategies (Contextual Targeting and Audience Targeting) to reach this “hard to find” but highly sought-after audience.

Healthy Ads offers a wide range of Healthy Lifestyle Targeting options based on Contextual for Programmatic Advertising Campaigns and Managed Services Campaigns. Our Healthy Lifestyle Targeting is built leveraging keywords that are central to the targeting option, whilst being broad enough to get scale.

Healthy Lifestyle Targeting
 IAB Categories – Health & Fitness

Leveraging standard IAB Content Taxonomy, we offer the ability to target IAB categories and subcategories for campaigns. We typically use the IAB7 Healthy & Fitness Category and all of the subcategories but we can leverage off any IAB Category across the IAB Content Taxonomy.

Healthy Ads offers the ability to target across a range of Infections including Bacterial, Fungal and Viral Infections.

Our Infection Targeting is built leveraging keywords that are central to the targeting option, whilst being broad enough to get scale.

Infection Targeting
Medical Conditions Targeting

Healthy Ads offers a wide range of Medical Conditions Targeting options based on Contextual Targeting. Target across a range of Medical Conditions including Acne, Asthma, Cold & Flu, Hayfever, Headache, Insomnia, Insomnia, Migraine and Substance Abuse to name just a few.

Retargeting is an targeting technique used by advertisers which describes the process of recapturing visitor attention with the goal of driving sales or leads.

Learn more about Retargeting and how we can find your audience online.

Retargeting

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.