Our Men’s Health Audience Segment covers everything about the health of men. Health based content areas covered in this segment include fitness, nutrition, sex, grooming, weight loss, mental health, diabetes, cholesterol, baldness and more.
Healthy Ads has a number of Targeting Options Available for targeting Men’s Health;
Men’s Health Contextual Targeting (Realtime)
Our real-time contextual targeting segment reaches men looking at “Men’s Health” related content in Realtime (i.e. your ads would be displayed next to related content).
Diet Segment (Cookie Based)
A cookie-based segment, which is a collection of users that have viewed Men’s Health content in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our Men’s Health Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our Men’s Health First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
Let’s Get Started !
Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.