What is SalesForce DMP ?
Originally known as Krux, which was founded in 2010 by Tom Chavez with the central aim of helping digital companies monetize content while protecting data assets via the Krux DMP. Krux was acquired by Salesforce in 2016 and was rebranded as the SalesForce DMP.
Part of the SalesForce Marketing Cloud, the SalesForce DMP allows users to capture, unify, and activate data to strengthen consumer relationships across every touchpoint with a powerful data management platform. The SalesForce DMP uses machine learning and artificial intelligence to define audience segments and allow them to reach target audiences.
Apart from collecting and activating your own data assets, Salesforce DMP offers a range of reliable Third Party Audience segments to either use directly or layer / compliment them with your First Party Audiences.
How does Healthy Ads work with SalesForce DMP ?
Healthy Ads / Gourmet Ads has been publishing partner with SalesForce DMP since 2016 and offers a wide range of audience segments across various health sectors.
To learn more about our Data Taxonomy with SalesForce DMP please Contact Us.