Leveraging Data Science & Machine Learning
Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.
Automated Deal Optimization
Every buyer and every brand have their own programmatic goals and every buyer has a different 3rd Party Verification Measurement Tool.
Working with our Ad Serving Partner (Appnexus), Smart Deals provides us as the Seller to set the Buyer’s campaign goals (or evergreen) together following KPIs;
Predicted Viewability (Display)
Predicted Video Completion Rate
Predicted Video Viewability Rate