Leveraging Data Science & Machine Learning

Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.

Automated Deal Optimization

Every buyer and every brand have their own programmatic goals and every buyer has a different 3rd Party Verification Measurement Tool.

Working with our Ad Serving Partner (Appnexus), Smart Deals provides us as the Seller to set the Buyer’s campaign goals (or evergreen) together following KPIs;

Smart Deals Cloud
Smart Deals Optimization

All of these can be set at the integer level, i.e. if a buyer needs exactly 73% Viewability then the deal will only surface impressions that “qualify” to the set %. Then over time the Smart Deals will train up and down to hit the desired Viewability % or completion rate to ensure it hits the predictability goal.

Smart Deals work across all DSPs and requires no changes to current integrations, they are designed to work as is.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.