Name

Ad Size

Max File Size

Animation

Formats Accepted

Billboard

970×250

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Pushdown

970×90

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Portrait

300×1050

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Half Page

300×600

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Medium Rectangle / MREC

300×250

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Large Rectangle

336×280

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Leaderboard

728×90

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Skyscraper

160×600

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Name

Ad Size

Max File Size

Animation

Formats Accepted

Background Skins

300×1400
Each Gutter

300kb

Not Allowed

JPG/GIF/PNG/HTML5

Interstitial / Over the Top

800×600

150kb

Max 30 seconds

JPG/GIF/PNG/HTML5

Interscroller

320×480

150kb

Max 30 seconds

JPG/GIF/PNG/HTML5

Name

Ad Size

Max File Size

Animation

Formats Accepted

Medium Rectangle / MREC

300×250

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Mobile Banner

320×50

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Large Mobile Banner

320×100

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Mobile Banner

300×50

150kb

Max 30 seconds / 3 loops

JPG/GIF/PNG/HTML5

Name

Ad Size

Max File Size

Animation

Formats Accepted

Video Interstitial / Over the Top

800×600

500kb

Max 30 seconds

MP4 / AVI/ HTML5 / VAST 2.0

Video Instream
PreRoll / Mid Roll/ Post Roll

VAST

2.4mb

Max 90 seconds

MP4 / AVI/ HTML5 / VAST 2.0

Video Outstream

VAST

2.4mb

Max 90 seconds

MP4 / AVI/ HTML5 / VAST 2.0

Companion Ads can be supplied, but are optional only. The default is a static 300×250, but other sizes can be provided.

Native Ads are designed to complement the look and feel of a publisher’s website, as such as we request a number of required elements, however each website’s native execution is different.

Our Native Ad Specs comply with OpenRTB Specs and for most advertisers they can use the same native ads they use for popular social networking websites. We host all Native Ad Units in our Ad Server.

We typically run a Native Ad InFeed Unit, however for the highest reach and scale, we suggest providing all the following elements.

Element

Details

Main Image

JPG or PNG
150kb Maximum File Size
Recommended resolution 1200px x 628px
1.91:1 aspect ratio

Headline

Sometimes referred to as Title and considered the most important part of the native ad unit.
25 Characters Maximum

Description

The Description is the supporting or additional copy that is often displayed under the Headline.
Maximum 140 characters. May be truncated.
Description does always show up on all websites.

Click URL

The destination when the ad is clicked on. Can include UTM Codes if required.

Brand Name

Exactly as you want it to appear including spelling, spacing, and capitalization.
The name of the brand associated with the advertisement.
Can be the actual brand of the parent company of the brand.
140 Characters Maximum

Audio Ad Specs

Name

Max File Size

Animation

Formats Accepted

Audio Ad

100mb

Max 30 seconds

MP3 or WAV

Important Points to Ensure for all Creatives 

  • We require Ad Creative at least 48 hours prior to the Campaign Start Date.

  • Creative Auditing generally takes between 12-48 hours.

  • Click-through URL must open in a New Window

  • Audio must be user-initiated ( No Auto Start )

  • Ad Creative must be Brand Specific and link to the Brand Specific URL

  • Brand must be visible in the Creative

  • Ad Creative with Multiple / Rotating Brands are not accepted

  • Static Backup Ads are Highly Encouraged to ensure maximum reach

SSL Compliance

Due to publisher demand, we now require all both Secure and Nonsecure Ad Tags for all campaign creatives.  Please ensure that any third-party tracking or click-tracking tags are HTTPS compliant.

Third Party Approved Ad Servers

Healthy Ads only accepts Third Party Ad Tags from all major Ad Servers.

  • Doubleclick Campaign Manager

  • Flashtalking

  • MediaPlex

  • PointRoll

  • Sizmek / MediaMind

  • Smart AdServer

  • Spongecell

  • Unicast

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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