Why we do Managed Services Campaigns better than anyone else.
1. Specialists in the Health, Wellness, Fitness, Pharmaceutical & Medical Verticals
2. Our Experience – thousands of Programmatic Campaigns since 2008
3. Campaigns Optimized by Machine Learning, Data Science, & Real People
Experience with Managed Services
Since 2008, we’ve offered our Managed Services (sometimes referred to Direct IOs or Insert Order Campaigns) for Brands and their Advertising Agencies running thousands of campaigns over this time.
Not only does our team have both the Strategic and Tactical experience to ensure success, but we have global footprint of ad operations across 3 continents to ensure constant monitoring and optimizations of your campaign throughout the day and night.
Campaign Planning & Media Plan
No matter if you have a comprehensive RFP (Request for Proposal) or just a simple campaign idea, either way that’s enough for us to get started. After an initial kick off call, we’ll prepare a details Media Plan that will articulate your KPIs and more importantly how we plan to achieve them. The Media Plan will show where your campaign will run as well breakdowns in your budget. Our preference is to run campaigns off approved Whitelists, as we make transparency a priority for advertisers.
Prospecting Campaigns
Many of our Managed Service campaigns are focused on Prospecting. That is, we are “Prospecting” for new customers or clients for your product or service. Think of it as advertising to the top of the funnel and as such we tend to use broad targeting options for maximum reach. So, it’s not uncommon for these campaigns to be based on some sort of whitelist of sites, category, contextual targeting options or First Party Data or Third-Party Data source such as demographic or shopping behavior. We’ll work with you to use the best in breed data source for your requirements.
Retargeting Campaigns
We have many Managed Service clients that just run evergreen or “always on” Retargeting Campaigns with Healthy Ads. Think of these as bottom of the funnel campaigns where the consumer is about to convert ie They are eady to buy your product or service. The Conversion trigger could actually be acquisition ie they signed up via a Form. When kicking off a Managed Service Campaign based on Retargeting, we start as early as possible to establish a cookie segments and conversion pixels across your website. Both of these are essential as they form the underlying basis of targeting, tracking and converting.
Optimization
When it comes to Healthy Ads and our Manage Service offering is unique range of algorithmic based buying models which we use from the start to ensure campaign success. Whilst all Managed Service campaigns are sold on a CPM basis, we currently can set optimizations such as;
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CPA – Cost Per Acquisition
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CPC – Cost Per Click
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CTR – Click Through Rate
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Viewability Rate
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Video Completion Rate