Geotargeting is a fundamental requirement for all Display Advertising Campaigns
What Is GeoTargeting?
Healthy Ads’ Geotargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Appnexus uses Digital Envoy, an industry-standard data provider used by many ad servers. AppNexus refreshes its geolocation data weekly from Digital Envoy.
GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.
No matter if you are an international, national or local business, when advertising online it’s essential that you implement at least one level of GeoTargeting to ensure you geographically reach your target audience. Accurate, precise geography targeting is a fundamental capability in the digital advertising ecosystem.
Geotargeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality. i.e. so if you are from San Francisco, you’ll see an advertisement relevant to San Francisco, California or the USA depending on the campaign and advertiser.
Our GeoTargeting options include;
State / Province / Region
US DMAs / UK DMAs in ITV Regions
Zip Code / Post Codes