What Is GeoTargeting?
Healthy Ads’ Geotargeting works by reverse-IP lookup against a third-party database of geo locations to IP addresses provided within our ad server, Appnexus. Appnexus uses Digital Envoy, an industry-standard data provider used by many ad servers. AppNexus refreshes its geolocation data weekly from Digital Envoy.
GeoTargeting Countries, States, Major Cities & DMAs right down to Zip Codes / Post Codes.
No matter if you are an international, national or local business, when advertising online it’s essential that you implement at least one level of GeoTargeting to ensure you geographically reach your target audience. Accurate, precise geography targeting is a fundamental capability in the digital advertising ecosystem.
Geotargeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality. i.e. so if you are from San Francisco, you’ll see an advertisement relevant to San Francisco, California or the USA depending on the campaign and advertiser.
Our GeoTargeting options include;
- Global
- Country
- State / Province / Region
- Major Cities
- US DMAs / UK DMAs in ITV Regions
- Zip Code / Post Codes
Healthy Ads applies GeoTargeting to Every Campaign
Every advertising campaign on Healthy Ads uses some sort of GeoTargeting to ensure that visitors are served not only a specific ad, but a geographically correct advertisement. This ensures that your ads are not only being viewed by the people who are most likely to become customers and maximizes advertising effectiveness, providing a higher return on your investment.
What is a Designated Marketing Area or DMA ?
A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations. The term was coined by Nielsen Media Research, and they control the trademark on it. There are 210 DMAs in the United States. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.
GeoTargeting is an effective way to capture potential customers and get the most out of your budget.