Women's Health
Audience Segment

Use our First Party Data Segments to Reach Women's Health Audiences

//Women’s Health Audience Segment
Women’s Health Audience Segment2018-08-27T05:37:53+00:00

Project Description

Reach Audiences who Care about their Women’s Health

Our Women’s Health Audience Segment covers everything about the health of women. Women often spend so much time helping others that they don’t take time for themselves. Health based content areas covered in this segment include fitness, nutrition, birth control, pregnancy, menopause, weight loss, mental health, diabetes, cholesterol and more.

Healthy Ads has a number of Targeting Options Available for targeting Women’s Health;

Women’s Health Contextual Targeting (Realtime)

Our real-time contextual targeting segment reaches women looking at “Women’s Health” related content in Realtime (i.e. your ads would be displayed next to related content ie menopause).

Diet Segment (Cookie Based)

A cookie-based segment, which is a collection of users that have viewed Women’s Health content in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Women’s Health Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)

Private Marketplace (PMPs) or Deal ID

No matter the targeting option used, our Women’s Health First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.

Use this First Party Data Segment

First Party Data Segments

Browse our other First Party Data Segments for your Health, Fitness, Pharmaceutical & Medical campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

Contact Us

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP)

Appnexus
Lotame
Doubleclick Bid Manager
Nielsen Marketing Cloud
The Trade Desk
Eyeota
MediaMath
Salesforce DMP / Krux
DataXu
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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