What is the Oracle Data Cloud ?
The Oracle Data Cloud is the overarching brand for the world’s largest cloud-based data management platform for marketing. The Oracle Data Cloud was a culmination of the acquisitions of BlueKai, Grapeshot, Moat and DataLogix. BlueKai was founded in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries in California, USA and was acquired by Oracle in 2014.
Formerly known as BlueKai, they offered two products; the BlueKai DMP and the intent-focused Blue Kai Data Exchange. Both products are now seamlessly available as part of the Oracle Data Cloud.
Being one of the early players in the DMP space, the Oracle Data Cloud is integrated with nearly every Demand Side Platform on the market. It is this early player advantage that has helped make the Oracle Data Cloud central to thousands of advertiser’s ad tech stack. Now with the culmination of Grapeshot, Moat and DataLogix there are not many companies who don’t work with Oracle Data Cloud in some way shape or form.
How does Healthy Ads work with the Oracle Data Cloud?
Healthy Ads / Gourmet Ads has been publishing partner with BlueKai / Oracle Data Cloud since 2012.
To learn more about our Data Taxonomy with the Oracle Data Cloud please Contact Us.
First Party Data Integrations
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.