Project Description

Diabetes is the world’s fastest growing chronic disease.

There is an estimated 285 million people worldwide are affected by diabetes either Type 1 or Type 2. It is expected that a further 7 million people will develop diabetes each year, globally this number is expected to hit 438 million by 2030.

Our Diabetes Audience Segment is one of our most popular audiences sought out by Brands and advertising agencies wanting to reach this market. Apart from obvious products like blood sugar meters, insulin pumps or diabetic medications, the diabetic market is ideal for products like fitness trackers, healthy foods, gym memberships and other health related products.

Healthy Ads has a number of Targeting Options Available for Diabetics;

Diabetes Contextual Targeting (Realtime)

Our realtime contextual targeting segment reaches people looking at “Diabetic Related Content” in Realtime (i.e. your ads would be displayed next to Diabetic Content).

Diabetes Segment (Cookie Based)

A cookie based segment, which is a collection of users that have viewed diabetic content in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Diabetes Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)

Private Marketplace (PMPs) or Deal ID

No matter the targeting option used, our Diabetes First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.

Use this First Party Data Segment

Disclaimer – Users in this audience segment have specifically searched for and viewed diabetic / diabetes content recently. As such we take the view that they are inferred to have Diabetes (or a family member does), given the content they are viewing. We do not categorize Type 1 or Type 2 Diabetes at this time.

First Party Data Segments

Browse our other First Party Data Segments for your Health, Fitness, Pharmaceutical & Medical campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

Contact Us

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.


Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Doubleclick Bid Manager
Nielsen Marketing Cloud
Adobe Marketing Cloud
The Trade Desk
Salesforce DMP / Krux
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.