Diabetes Audience Segment
Use our First Party Data Segments to Reach Audiences with Diabetes
Diabetes is the world’s fastest growing chronic disease.
There is an estimated 285 million people worldwide are affected by diabetes either Type 1 or Type 2. It is expected that a further 7 million people will develop diabetes each year, globally this number is expected to hit 438 million by 2030.
Our Diabetes Audience Segment is one of our most popular audiences sought out by Brands and advertising agencies wanting to reach this market. Apart from obvious products like blood sugar meters, insulin pumps or diabetic medications, the diabetic market is ideal for products like fitness trackers, healthy foods, gym memberships and other health related products.
Healthy Ads has a number of Targeting Options Available for Diabetics;
Diabetes Contextual Targeting (Realtime)
Our realtime contextual targeting segment reaches people looking at “Diabetic Related Content” in Realtime (i.e. your ads would be displayed next to Diabetic Content).
Diabetes Segment (Cookie Based)
A cookie based segment, which is a collection of users that have viewed diabetic content in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our Diabetes Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our Diabetes First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
Disclaimer – Users in this audience segment have specifically searched for and viewed diabetic / diabetes content recently. As such we take the view that they are inferred to have Diabetes (or a family member does), given the content they are viewing. We do not categorize Type 1 or Type 2 Diabetes at this time.