Appnexus2018-08-13T03:49:13+00:00

Appnexus

Appnexus is our Primary SSP & Ad Server

Appnexus Logo

AppNexus operates the world’s largest independent programmatic marketplace, where roughly 90 percent of addressable comScore 200 publishers and 100 percent of Ad Age 100 advertisers transact daily.

Which is why we’ve been using Appnexus since 2012

Appnexus Seat ID 1792

Healthy Ads, a Gourmet Ads company uses Appnexus as our primary SSP and Ad Server, and as such is the preferred way to execute all types of Programmatic buying, as you can access 100% of our inventory.

Irrespective of the Demand Side Platform used by Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers can access our inventory via Appnexus Supply Side Seat 1792. We make available via the seat all inventory access our multiple verticals; Healthy Ads, Gourmet Ads and House Ads.

Appnexus Auction Type is 2nd Price Auction

Media Types : Display, Mobile, Video, Native

Appnexus Targeting options available; 

  • Smart Deals PMPs powered by Data Science & Machine Learning

  • Private Marketplaces / Deal IDs

  • Programmatic Packages

  • Vertical Targeting (Food, Health, Home & Garden)

  • Category Targeting

  • 100% Viewability

  • First Look Targeting

  • Category Targeting

  • Domain Targeting

  • Open Exchange

Irrespective of the DSP, Programmatic Buyers that have their own mapped Appnexus ID can access our Programmatic Buyer Report Cards which are generated on a monthly basis and provide detailed reporting.

Appnexus Data Seat ID 4018  

We have dedicated Data Seat on Appnexus where you access all our First Party Data Segments, see Appnexus Data Exchange ID 4018 (Gourmet Ads)

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MediaMath
Doubleclick Bid Manager
Sizmek
BidSwitch DSP by IPONWEB
Basis by Centro
The Trade Desk
Amobee
BrightRoll DSP by Yahoo
Delta Projects
Amazon Advertising Platform
DataXu
Adobe Marketing Cloud

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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