What is BidSwitch by IPONWEB?
BidSwitch is a Global Demand Side Platform (DSP) headquartered in New York, USA.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use BidSwitch as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via BidSwitch.
BidSwitch Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Healthy Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
Programmatic Advertisers that use BidSwitch and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.