BidSwitch

What is BidSwitch by IPONWEB?

BidSwitch is smart infrastructure for the programmatic ecosystem, headquartered in New York, USA.

Any Demand Side Platforms (DSPs) that uses BidSwitch can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and Pubmatic.

Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via BidSwitch.

BidSwitch Private Marketplace Deals / PMPs

Many Programmatic Buyers use Deals to buy inventory across Healthy Ads. We offer the ability buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

BidSwitch Reporting

Programmatic Advertisers that use BidSwitch and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.

Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Xandr
Appnexus
Adform
MightyHive
Beeswax DSP
Doubleclick Bid Manager
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
Amobee
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amazon Advertising Platform
Sizmek
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.