Advertising ID Consortium
Healthy Ads, a Gourmet Ads Pty Ltd Company participates in the Advertising ID Consortium primarily via our integration with Appnexus. Appnexus serves as our primary ad server and SSP. As such 100% of our users are sync’d on daily basis with the Advertising ID Consortium. This is complemented by Prebid integrations with Index Exchange, Adform, and others.
Till the announcement of the Advertising ID Consortium, independent programmatic companies relied on their own cookies and thus had difficulty scaling across the entire ecosystem.
The Advertising ID Consortium solves the issue by having an open and standardized pool for cookie and device IDs. identity framework that adheres to privacy, security, and compliance requirements, industry standards, and best practices.
We believe that having an independent and open pool of cookies helps everyone across the programmatic ecosystem from Advertisers, Demand Side Platforms, Supply Side Platforms, Publishers and ultimately the Consumer.
Companies participating include Appnexus, The Trade Desk, LiveRamp, Index, Adform, MediaMath, Amobee, DataXu, IgnitionOne, Numberly, OpenX and Sizmek to name a few.