Programmatic Advertising

Learn about our Programmatic Advertising & Programmatic Marketing Solutions
which will exceed your Campaign Goals & KPIs

/Programmatic Advertising
Programmatic Advertising2018-12-17T03:44:11+00:00

Let Our Team manage your Programmatic Campaigns

Since 2008, we’ve offered our Programmatic Managed Services to Brands and their Advertising Agencies. Our team have both the Strategic and Tactical experience, as well as the global footprint of ad operations to ensure success.

Programmatic Managed Services
Programmatic Managed Services
Private Marketplace Deals

Setup Deal IDs to target High Quality Inventory

Private Marketplace Deals are typically “Invite Only” or Exclusive Programmatic Advertising Auctions that give the buyer priority or preferred access in the Ad Server or SSP on a Semi-Reserved basis with agreed on pricing. Deals generally consist of predetermined High Quality Inventory or specific Audience Segments.

Private Marketplace Deals

PMPs powered by Data Science & Machine Learning

Smart Deals are a type of PMP that are built using Data Science and Machine Learning within the Appnexus Ad Server, set using specific campaign KPIs in real-time. In the past we’ve used historical data to surface impressions into a Deal, now using Smart Deals it happens automatically in the Ad Server.

Smart Deals
Smart Deals Cloud
Programmatic Guaranteed Reserved

Programmatic Guaranteed – Reserving High Quality Inventory. 

Healthy Ads offers buyers the ability lock-in Programmatic Guaranteed on a one-to-one basis with Higher Priority than regular PMPs or Deal IDs.

Programmatic Guaranteed

A Programamtic Open Exchange Marketplace 

Healthy Ads offers an Open Exchange Marketplace (via Appnexus Member ID 1792) allowing programmatic buyers direct access to our inventory via Open Auction which runs behind our PMPs / Deal IDs. Our Open Exchange in Appnexus is pricing model is a 2nd Price Auction.

Open Exchange
Open Exchange Marketplace
Viewability

Buying Viewability with Confidence

For Advertisers that prioritize Viewability metrics as a core KPI for campaigns, Healthy Ads offers two Viewability solutions. Both Viewability options are executed by Private Marketplace Deals and depending on your requirements, we offer both MRC Viewability Standard and GroupM Viewability Standard.

Viewability

Comprehensive Yet Simple Programmatic Reports

Healthy Ads Programmatic Reports solution is simple. We provide on a monthly basis Programmatic Buyers and Brands Trading programmatically, complete transparency from a Sell Side perspective. We also provide Media Traders our detailed Deals Report.

Programmatic Reports
Programmatic Reports
Programmatic Glossary

An easy to understand Programmatic Glossary

Confused and struggling with all the Programmatic Advertising terms, programmatic definitions and all programmatic acronyms that are used every day? Our Programmatic Glossary  is a comprehensive List of Programmatic Advertising Terms, Definitions and Acronyms.

Programmatic Glossary

Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Healthy Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MediaMath
MightyHive
Beeswax DSP
Doubleclick Bid Manager
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
Amobee
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amazon Advertising Platform
Sizmek
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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