Targeting Health Care Professionals

There are many brands and companies who wish to target health care professionals online. This may seem like a lofty task, as it can be difficult to pinpoint where health care professionals congregate online. However, it’s not nearly as difficult as you would think and marketing professionals can target those in the health care profession quite easily.

With Healthy Ads, our targeting solutions are cost-effective compared to running a team of salespeople. Let’s break down some best practices for targeting health care professionals online, as well as how we do it at Healthy Ads.

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How to Target Health Care Professionals Online

Firstly, consider everyone from general doctors, nurses, administration staff to medical specialists. If you’re selling a medical product, it’s easy to think of the first professional that would use it and simply target them. However, consider how broad of a reach your product should have and target as many professionals that could use it that you can think of. Also, consider who purchases new medical equipment and first aid medical supplies in the workplace and targets them.

Two Strategies 

We recommend to advertisers two specific strategies when targeting Health Care Professionals Online. The first being Contextual Targeting and Audience Targeting. We always recommend a double-pronged approach when it comes to Targeting Health Care Professionals Online. Let’s discuss both.

1. Contextual Targeting 

Contextual targeting is a great way of reaching Health Care Professionals Online. Professional Medical and health websites and blogs that go deep on specific health conditions as well as featuring content on professional development seminars are a great avenue to reach your target Health Care Professionals. For example, a doctor or physician is more likely to visit a website about new treatments for Asthma than someone who doesn’t have Asthma and doesn’t work in healthcare. This is the ideal place to feature an advertisement for Asthma medication and Asthma products.

The general challenge with this strategy is always the scale of the development of the contextual targeting segment itself. Do you go highly specific to hit the exact audience specifically and negate scale. Or do you build a slightly broader segment to get a larger scale for your campaign?

2. Audience Targeting

Healthy Ads offers a range of Third-Party Data Segments from companies that specialize in building, acquiring, and validating Healthcare Professional (HCP) data segments. These are primarily US-only HCP Audience Segments.  The challenge with using Third-Party Data Segments to reach Healthcare Professional (HCP) is that the size of the segments is generally small in size.

Health Care Professionals Audiences / Data Segments

Here is just a small sample of Healthcare Professional (HCP) data segments we have available for Managed Services campaigns. If the medical specialist or specialty you’d like to target isn’t listed please send an inquiry.

Healthcare Professional (HCP) > Physicians > Allergy/Immunology
Healthcare Professional (HCP) > Physicians > Anesthesiology
Healthcare Professional (HCP) > Physicians > Cardiologists
Healthcare Professional (HCP) > Physicians > Dermatology
Healthcare Professional (HCP) > Physicians > Emergency Medicine
Healthcare Professional (HCP) > Physicians > Endocrinologist
Healthcare Professional (HCP) > Physicians > Family/General Practice
Healthcare Professional (HCP) > Physicians > Gastroenterologists
Healthcare Professional (HCP) > Physicians > Geriatrics
Healthcare Professional (HCP) > Physicians > Infectious Disease Specialists
Healthcare Professional (HCP) > Physicians > Internal Medicine
Healthcare Professional (HCP) > Physicians > Medical Geneticist
Healthcare Professional (HCP) > Physicians > Neurologist
Healthcare Professional (HCP) > Physicians > Obstetrician/Gynecologist
Healthcare Professional (HCP) > Physicians > Oncologist
Healthcare Professional (HCP) > Physicians > Ophthalmology
Healthcare Professional (HCP) > Physicians > Orthopedics
Healthcare Professional (HCP) > Physicians > Otolaryngology
Healthcare Professional (HCP) > Physicians > Pathology
Healthcare Professional (HCP) > Physicians > Pediatrics
Healthcare Professional (HCP) > Physicians > Physical Medicine and Rehab
Healthcare Professional (HCP) > Physicians > Plastic Surgeon
Healthcare Professional (HCP) > Physicians > Podiatrists
Healthcare Professional (HCP) > Physicians > Preventive Medicine
Healthcare Professional (HCP) > Physicians > Psychiatrist
Healthcare Professional (HCP) > Physicians > Pulmonologists
Healthcare Professional (HCP) > Physicians > Radiology
Healthcare Professional (HCP) > Physicians > Surgeon
Healthcare Professional (HCP) > Physicians > Urologist

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Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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