Targeting Healthcare Professionals in the US
Reaching Healthcare Professionals is one of the highest-leverage things a Pharmaceutical, Medical Device or Healthcare brand can do, and it is also one of the hardest. Healthcare Professionals span dozens of specialties and roles, from physicians and nurses to pharmacists and allied clinicians, and they are difficult to reach at scale on the open web. Our Healthcare Professional Targeting solves that: it is audience-based, not Contextual, so we reach the Healthcare Professional as a clinician and as a person, wherever they browse, across news, finance, technology, sport, travel, food, lifestyle and health content alike. The result is broader reach across brand-safe, premium inventory, delivered through both Programmatic and Managed Campaigns to Healthcare Professionals across the United States.
Our Healthcare Professional Targeting is available in the USA only, delivered with geo-targeting to the United States.
Need to reach Healthcare Professional audiences based outside the US? It’s harder, but we’ve had success targeting them through Clinical Websites and Contextual Targeting, placing your ads on the trusted medical content clinicians read.
Healthy Ads’ Healthcare Professional Targeting
Healthy Ads’ Healthcare Professional Targeting draws on multiple data partnerships to reach verified Healthcare Professionals at scale. Our partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads reach the real Physicians, Nurses, Pharmacists and Specialists behind them. The data is privacy-safe and de-identified, and your campaigns run on premium, brand-safe inventory.
Healthcare Professional Audience Segments
Every medical profession listed below is available as its own Healthcare Professional targeting segment, ready to activate on premium, brand-safe inventory across the United States. Choose a single specialty, build a custom mix, or reach the entire Healthcare Professional audience in one campaign.
Which Healthcare Professionals Can You Reach
Healthcare Professionals are not one audience, they are dozens, and this is the place to reach any of them. On the physician side that spans Primary Care and every specialty, from Cardiology, Oncology and Neurology to Dermatology, Psychiatry and Surgery. Beyond physicians it reaches the much larger advanced-practice and allied workforce: Nurses and Nurse Practitioners, Pharmacists, Dentists, Psychologists and Social Workers, Physical, Occupational and Speech Therapists, Optometrists, Podiatrists, Chiropractors, Registered Dietitians and more. Each has its own dedicated targeting segment below, and you can activate one specialty, a custom mix, or the entire Healthcare Professional audience.
Every segment is built at the individual level. Our data partners hold audited, NPI-level records of US clinicians and resolve each one to their digital identities across devices, so your ads reach verified Healthcare Professionals rather than a lookalike or a guess. That lets you scale from a few thousand hard to reach specialists up to millions of frontline Healthcare Professionals, and narrow by profession, specialty, role and setting.
Why Advertise to Healthcare Professionals
Healthcare Professionals sit between your brand and the patient. They prescribe the drugs, choose the devices, recommend the products, deliver the care and drive the adherence that turns a therapy into a real-world outcome. Reaching the right Healthcare Professionals, at scale and with the right frequency, is one of the highest-leverage things a Pharmaceutical, Medical Device, Diagnostics, Consumer Health or Healthcare Technology brand can do, and Healthcare Professional Targeting is the single place to do it across every profession and specialty.
Because it is audience-based, Healthcare Professional Targeting reaches these clinicians far beyond health-endemic sites. Rather than waiting for a clinician to land on a medical page, we reach them as people across premium, brand-safe inventory wherever they spend time online, which means more reach, more moments and less waste than Contextual alone. You can run one broad Healthcare Professional campaign, or layer in specialty, role and setting to focus spend exactly where it counts.
Activation is flexible. Package the audience as a Deal ID or PMP and let your own traders run it Programmatically, DSP-agnostic and usually live same day or next day, or hand it to our Expert Managed Campaign team to plan, build, optimize and report end to end, typically live in 5 to 7 working days. Either way it is US-delivered, privacy-safe and de-identified, and it scales from a single specialty up to the entire Healthcare Professional audience.
Take an “Always On” Strategy for Targeting Healthcare Professionals
That is why we recommend an Always On strategy for an audience like this: run the campaign 24/7, 365 days a year so you reach Healthcare Professionals whenever they surface, not just in a short burst. Continuous delivery builds reach and frequency over time, so you are already in front of them by the time your message matters most.
An Always On budget goes further with an Omnichannel approach. Rather than betting on one screen, you reach Healthcare Professionals across the whole day: on their phone between patients, through a podcast in the car, on the office desktop between cases, and on Connected TV while they unwind at home. Same audience, more moments, more chances for your message to land.
Activating a Healthcare Professional Audience with our Healthcare Professional Targeting
Activating a Healthcare Professional audience with our Healthcare Professional Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Healthcare Professional audience segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimization and performance. Setup time frame is usually same day / next day for Healthcare Professional Campaigns.
Managed Campaign Activation
Prefer us to run your Healthcare Professional Campaigns? Our Expert Managed Campaign team plans, builds, manages and optimizes your Healthcare Professional campaign end to end across premium, brand-safe inventory. Healthcare Professional Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. However you need to reach your audience, we have industry-leading advertising solutions to cover your health campaigns: Contextual Targeting, Healthcare Professional Targeting, Website Category Targeting and Retargeting.
To activate a Healthcare Professional Targeting campaign for Healthcare Professionals or any other medical professionals, download our Media Kit or contact our team to get started. We’ll help you plan the audience, channels and Always On strategy.
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
