Diet & Weight Loss Audience Segment2018-08-08T05:49:40+00:00

Project Description

Diet & Weight Loss
Audience Segment

Use our First Party Data Segments to Reach Audiences Dieting

Reach Consumers Actively Dieting and on Weight Loss Program

With obesity levels at an all time high, the number of consumers actively engaging in diet and weight loss programs continues to grow all the time. Users in this audience segment have specifically searched for and viewed content related to dieting and weight loss. They would have also visited one of the many diet or weight loss websites across the Healthy Ads Network.

There have never been so many types of Diet programs available, popular ones include Keto Diet, Paleo Diet, Mediterranean diet, low carb diet, South Beach Diet and Aitkin’s Diet to mention just a few.

Healthy Ads has a number of Targeting Options Available for targeting people on a Diet;

Diet Contextual Targeting (Realtime)

Our real-time contextual targeting segment reaches people looking at “Diet Content” in Realtime (i.e. your ads would be displayed next to Diet and Weight loss Content).

Diet Segment (Cookie Based)

A cookie based segment, which is a collection of users that have viewed diet content in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Diet Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)

Private Marketplace (PMPs) or Deal ID

No matter the targeting option used, our Diet First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.

Use this First Party Data Segment

First Party Data Segments

Browse our other First Party Data Segments for your Health, Fitness, Pharmaceutical & Medical campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

Contact Us

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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