What is Lotame ?
Lotame was founded in 2006, in Maryland, USA by Andrew Monfried. Lotame is both a Data Management Platform (DMP) and Data Exchange (LDX).
One of Lotame’s greatest strengths is their DMP offering, which is used by many brands, publishers, media traders, DSPs (Demand Side Platforms) to collect and categorize all types of first party data from any source such as websites, apps, social, email, CRM, search and campaign data. Once the data is onboarding to their DMP you can build powerful audience segments allowing to deliver more relevant content, products and services, at the right time to target audiences. In addition, Lotame DMP customers can gain insights about their consumers with insights gleaned from their data exchange.
How does Healthy Ads work with Lotame?
Healthy Ads / Gourmet Ads has been publishing partner with Lotame since 2012 and our relationship over time has grown from strength to strength.
To learn more about our Data Taxonomy with Lotame please Contact Us.
First Party Data Integrations
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.