First Party Data
Audience Segments

/Audience Segments
Audience Segments2018-10-22T02:14:26+00:00

Healthy Ads offers a wide range of First Party Data Segments ideal for your Health, Fitness, Pharmaceutical or Medical campaigns. Data Segments can be used to power Private Marketplace (PMPs) / Deal IDs across Healthy Ads inventory or used Uncoupled in your DSP.

2018-08-27T05:37:53+00:00
Women's Health Audience Segment

Women’s Health Audience Segment

Reach Audiences who Care about their Women’s Health Our Women's Health Audience Segment covers everything about the health of women. Women often spend so much time helping others that they don't take time for themselves. Health based content areas covered in this segment include [...]

2018-08-27T05:14:54+00:00
Men's Health Audience Segment

Men’s Health Audience Segment

Reach Audiences who care about Men’s Health Our Men's Health Audience Segment covers everything about the health of men. Health based content areas covered in this segment include fitness, nutrition, sex, grooming, weight loss, mental health, diabetes, cholesterol, baldness and more. Healthy Ads has [...]

2018-09-09T23:59:56+00:00
Custom Data Audience Segments

Custom Data Audience Segment

Audience Segments Just for You Whilst we endeavour to make available heath segments that will suit most programmatic buyers, we know that not all campaigns are the same, so there is no reason that the data that powers them be the same as well. [...]

2018-08-27T01:38:05+00:00
Diet & Weight Loss Audience Segment

Diet & Weight Loss Audience Segment

Reach Consumers Actively Dieting and on Weight Loss Program With obesity levels at an all-time high, the number of consumers actively engaging in diet and weight loss programs continues to grow all the time. Users in this audience segment have specifically searched for [...]

2018-08-27T01:41:15+00:00
Healthy Lifestyle Audience Segment

Healthy Lifestyle Audience Segment

Many Consumers are placing more value on Health & Wellness Living a Healthy Lifestyle doesn’t mean eating only salads or vegetables or spending endless hours of training at the gym. More and more people these days are spending on a holistic approach to health [...]

2018-08-27T01:40:37+00:00
Diabetes Audience Segment

Diabetes Audience Segment

Diabetes is the world’s fastest growing chronic disease. There is an estimated 285 million people worldwide are affected by diabetes either Type 1 or Type 2. It is expected that a further 7 million people will develop diabetes each year, globally this number [...]

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP)

Appnexus
Lotame
Doubleclick Bid Manager
Nielsen Marketing Cloud
The Trade Desk
Eyeota
MediaMath
Salesforce DMP / Krux
DataXu
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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