Dental marketing is a very particular niche that requires some special campaign planning. It’s not quite as simple as throwing out a broad net and hoping that someone with dental needs will bite (no pun intended.) Dental marketing should be approached with targeted advertising in mind.
Let’s take a look at some dental marketing ideas you can use to get more patients.
As we mentioned in the introduction, horizontal advertising (or a “wide reach” approach to advertising) simply does not work very well. Vertical Advertising, (or a “highly targeted” approach to advertising) seeks out specific demographics that may be interested in dental work.
Some other marketing ideas for dental care include:
Establishing a customer profile. Really think about who you are targeting with your campaign. Does your dental practice offer specific niche services or just general services? Do you mostly work with high-profile clientele or average consumers?
Setting goals. Think about how many new patients you want and set a realistic number for yourself.
Test different approaches. Marketing is definitely a trial and error process. Is programmatic targeting ads bringing in actual conversions? Is email marketing working as well as you had hoped? Experiment with different forms of digital marketing– but always have a highly targeted approach to reach specific customers.
Establish an online presence. Create social media accounts and share relevant content often. Consider using Facebook Messenger to answer important questions from potential clients.