Lacrosse is a team sport with Native American origins in what is now the United States and Canada. It is one of the oldest team sports in North America, with roots dating back hundreds of years.
Lacrosse players utilize a little rubber ball and a long stick with a long handle called a crosse or lacrosse stick. The lacrosse stick’s head is strung with delicate mesh with the goal of capturing and holding the ball.
The purpose of the game, like many team sports, is to score by kicking the ball into the opposing team’s net. The team with the most goals at the game’s conclusion wins. The ball can be carried, passed, caught, and shot by players using the stick.
Lacrosse needs and fosters agility, quickness, hand-eye coordination, endurance, and strategy. Lacrosse is classified into four types:
- Field Lacrosse is an outdoor sport played on a field with dimensions like a soccer field. It is the most popular type and is usually played in the spring. Each side consists of ten players, including three strikers, three midfielders, three defenders, and a goalkeeper.
- Women’s field Lacrosse is comparable to men’s field lacrosse, but the equipment, rules, and playing circumstances are different. Women’s Lacrosse rules differ significantly from men’s lacrosse rules, particularly in terms of equipment and the amount of physical contact allowed.
- Box Lacrosse is a sport that is played in a hockey rink that has had the ice removed or covered. A wall encloses the playing area. It is more widely played in Canada than Field Lacrosse and allows for more physical contact.
- Intercrosse is a non-contact variation of Lacrosse played with softer balls and modified sticks.
We see lots of searches for “Lacrosse” in our network as individuals seek the latest updates and news regarding their favorite team and sport itself. This provides a unique opportunity for companies selling products aiming to connect with Lacrosse fans.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals who are Lacrosse fans
We offer the ability to either advertise on pages next to articles about Lacrosse or to people who have previously looked at Lacrosse related articles or blogs in the past. We know that people looking at content related to Lacrosse love the sport. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Lacrosse Targeting Solutions
Realtime Lacrosse Targeting
Our Realtime Lacrosse Targeting option allows an advertiser to run their advertising next to Lacrosse webpages as the researcher looks at the page. This is the ultimate solution for advertising fitness, sports equipment, and athletic apparel. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Lacrosse Audience Targeting
Our Lacrosse Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Lacrosse related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Lacrosse Searches
We see a wide range of Lacrosse searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Lacrosse include;