The physical activity of Swimming involves moving through water, usually with the arms and legs. Among other things, it can be done for sport, exercise, leisure, or rehabilitation.
Swimming is a competitive sport, featuring a variety of events in the Summer Olympic Games and Paralympic Games, as well as international and regional championships. The front crawl, backstroke, breaststroke, and butterfly are the four primary Competitive Swimming Strokes. The dog paddle, the side stroke, and the treading water are additional Swimming Strokes. Each of these strokes has a different level of movement complexity.
Events for Competitive Swimming can be placed in Swimming pools or in open water (such as rivers, lakes, and seas). Additionally, there are various distances and styles of races, including short sprints, long swims, and individual or relay competitions.
Beyond competition, Swimming is a well-liked leisure sport in pools, lakes, rivers, and seas all around the world. Because it is mild on the joints and offers a good workout, it is frequently utilized for therapeutic purposes.
Swimming activities include diving, synchronized swimming, and water polo. These activities need more than just going through the water. Swimming is a great cardiovascular activity that involves various muscle groups, improves lung function, and can help you maintain a healthy weight.
We see lots of searches for “Swimming” in our network as people seek updates and news about their favorite swimmers and swim meets. This provides a unique opportunity for companies selling related products who wish to reach an audience of swimming fans and athletes.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals interested in Swimming
We offer the ability to either advertise on pages next to articles about Swimming or to individuals who have previously looked at Swimming related articles or blogs. We know that people looking at content related to Swimming have a passion for the sport. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Swimming Targeting Solutions
Realtime Swimming Targeting
Our Realtime Swimming Targeting option allows an advertiser to run their advertising next to Swimming webpages as the researcher looks at the page. This is the ultimate solution for advertising fitness and swimwear brands. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.
Swimming Audience Targeting
Our Swimming Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Swimming related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Swimming Searches
We see a wide range of Swimming searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Swimming include;