Basketball Targeting

Basketball Targeting Solutions 

Basketball is a well-liked team sport in which two teams, typically made up of five players each, compete on a rectangular court. The goal is to shoot a basketball through the opponent’s hoop, which is a round rim 18 inches in diameter and 10 feet high while stopping the opponent from scoring through their hoop. The team with the most points wins the match at the end of the game. In professional play, the game is divided into quarters, with each quarter often lasting 12 minutes in games like the National Basketball Association (NBA).

Basketball games consist of a series of offensive and defensive plays. Offensively, players try to score points by dribbling the ball and passing it around their team to get it into a favorable shooting position. Field goals and three-pointers, for example, score different numbers of points. Defensively, the team attempts to keep the opposing team from scoring by blocking shots, snatching the ball, and using strategic positioning. Basketball is noted for its fast-paced action, with possession changing hands regularly and players frequently moving quickly across the court.

Basketball is popular around the world because of its accessibility, simple rules and regulations, and capacity for play at all skill levels. Basketball has given the world-famous athletes LeBron James, Kobe Bryant, and Michael Jordan, whose impact has substantially boosted Basketball’s popularity. Basketball competitions around the world, including those at the FIBA World Cup and the Olympic Games, have helped to establish its status as a significant global sport.

We see lots of searches for “Basketball” in our network as people look for updates and news about their favorite team and sport. This provides a unique opportunity for companies that sell products aimed at Basketball fans and players.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals who play and follow Basketball      
We offer the ability to either advertise on pages next to articles about Basketball or to people who have previously looked at Basketball related articles or blogs in the past. We know that people looking at content related to Basketball love the sport. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.

Basketball Targeting Solutions

Realtime Basketball Targeting
Our Realtime Basketball Targeting option allows an advertiser to run their advertising next to Basketball webpages as users view them. This is the ultimate solution for advertising fitness and exercise products and clothing. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Basketball Audience Targeting
Our Basketball Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Basketball related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Basketball Searches
We see a wide range of Basketball searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Basketball include;