Hockey Targeting

Hockey Targeting Solutions 

Hockey is a sport in which two teams compete to move a puck or ball into the opposing goal using a hockey stick. Depending on the form of hockey, the game can be played on a variety of surfaces. The following are the primary types of hockey:

1. Ice Hockey: Perhaps the most well-known type of hockey is ice hockey, which is especially well-liked in Canada, northern Europe, and the United States. Six players per side (including a goalie) compete on a large ice rink. Players transfer the puck across the ice while skating in an effort to score a goal for their team.
2. Field Hockey: This kind of hockey is played on real or fake grass fields. A small, hard ball and curved sticks are typically used by players. It is well-liked throughout the world, particularly in Europe, Asia, Africa, and Australia.
3. Inline Hockey or Roller Hockey: Inline hockey, which is played on a dry surface with roller skates, often follows ice hockey’s rules. Everywhere in the world, it is played both professionally and leisurely.
4. Street Hockey or Ball Hockey: This type of hockey is a variety of game that is intended to be played all year round, usually on a dry surface like concrete or asphalt, frequently in urban environments.
5. Sledge Hockey: Sledge hockey, often known as para ice hockey, is a type of ice hockey created for those with physical impairments affecting their lower bodies. The players move forward and control the puck with two sticks while seated on sledges.

Hockey games are often divided into two quarters or halves, with each team attempting to score the most goals in order to win. The actual regulations and setup can differ based on the type of game and league in which it is played.

We see lots of searches for “Hockey” in our network as people look for updates and news about their favourite team and sport. This provides a unique opportunity for companies selling products wishing to reach Hockey fans.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals who play and follow Hockey     
We offer the ability to either advertise on pages next to articles about Hockey or to people who have previously looked at Hockey related articles or blogs in the past. We know that people looking at content related to Hockey love the sport. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.

Hockey Targeting Solutions

Realtime Hockey Targeting
Our Realtime Hockey Targeting option allows an advertiser to run their advertising next to Hockey webpages as the researcher looks at the page. This is the ultimate solution for advertising fitness, workout products, and sports equipment manufacturers. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Hockey Audience Targeting
Our Hockey Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hockey related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Hockey Searches
We see a wide range of Hockey searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Hockey include;