Rugby is a full-contact team sport that originated in England around the beginning of the 19th century. The game is played between two teams of 15 players each in the 15-a-side or 7-a-side versions on a rectangular field. The goal of the game is to score points by carrying, passing, or kicking an oval-shaped ball over the opposing goal line.
Rugby is known for being physically challenging as players engage in tackles, scrums, lineouts, and rucks to gain possession of the ball and move towards the other team’s goal line. Because there is no protection or helmets worn by rugby players, unlike in American football, they must rely on their skill, technique, and physical ability to win the match.
Rugby Union and Rugby League are the two primary types of the game. Rugby League is more common in nations like Australia, New Zealand, and the United Kingdom, while Rugby Union is played and recognized more frequently throughout the world. There are some gameplay and regulation differences between the two versions, including the number of players and scoring methods.
Rugby has a large fan base in countries such as New Zealand, Australia, South Africa, England, Wales, Ireland, Scotland, and France. It is generally regarded as a physically demanding and psychologically challenging game and is praised for its sportsmanship, camaraderie, and respect for opponents.
We see a lot of “Rugby” searches in our network as people explore for updates and news about their preferred sport. Across our managed publishers, we see a significant number of Rugby related searches each month. This provides a unique opportunity for companies selling Rugby products and services to an enthusiastic and engaged audience.
Reach Individuals interested in Rugby
We offer the ability to either advertise on pages next to articles about Rugby or to people who have previously looked at Rugby related articles or blogs in the past. We know that individuals looking at content related to Rugby love the sport. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Rugby Targeting Solutions
Realtime Rugby Targeting
Our Realtime Rugby Targeting option allows advertisers to run their advertising next to Rugby webpages as the researcher looks at the page. This is the ultimate solution for advertising Rugby products. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Rugby Audience Targeting
Our Rugby Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Rugby related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Rugby Searches
We see a wide range of Rugby searches and content across our managed publishers. There is a significant number of Rugby searches each month. The top twenty searches we see related to Rugby include;