Advertising RFP Template & RFP Guide
When it comes to Digital Advertising Campaigns, a Request for Proposal (RFP) may be needed. In this case, advertisers and marketers may want to consider using an Advertising RFP Template for the purpose of briefing digital vendors about their proposed and upcoming advertising campaign.
What exactly is an RFP?
A Request for Proposal (RFP) is a briefing document that lets stakeholders and vendors know details about a particular advertising campaign for the purpose of investing and engaging with the project. In the context of advertising, an RFP is used to brief vendors about a business’s particular ad campaign or pitch ad campaign ideas to lead marketing teams.
RFPs may also be necessary for an ad campaign in order to have it approved, paid for, and implemented for larger companies. It may also be necessary in order to secure vendors for a particular campaign. Advertising Agencies often use this as the initial phase when requesting vendor proposals for their client campaigns. It’s an effect way to brief lots of possible vendors and get proposals back for review.