Above the Fold

The term “above the fold” refers to content that appears on the top half of a publication’s front page—typically the most significant and noteworthy information for readers to view. Above the fold in the context of online advertising refers to the first block of information or material that a visitor sees when visiting a publication’s website.

Above the fold is defined as the first 600 pixels from the top of the page to the bottom of the user’s laptop or smartphone browser. You may alternatively look at the above-the-fold measurement as 1000 pixels wide and 600 pixels high. The most suitable above-the-fold configuration for the vast majority of laptop monitors or browsers is 1024 by 786 pixels, with only one toolbar and the majority of that area dedicated to browser content. That’s a lot of good content and advertising real estate.

Why Is Above the Fold Important?

Above the fold is important because it influences content layout, size, look, design, visibility, and placement. Above the fold is the section of the website that people will see first when it loads and will receive the greatest attention from users.

Because of the great visibility, the material in this space should be particularly vital in achieving your company goals. The material should be able to capture the user’s attention and provide them with the information they want. Users may otherwise leave and look elsewhere.

In the context of marketing, placing advertising in this region is a good approach for marketers to gain more eyeballs on their products and produce more ad income, especially when contrasted to ads towards the bottom of the page or in random spots throughout the material.

When looking at b2b sites in particular, useful call-to-action points (CTAs) and key product information may be included in this section to increase conversion rates.

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