Esophageal Cancer Targeting Solutions 

A form of cancer known as Esophageal Cancer arises in the esophagus, the long, hollow tube that connects your throat and stomach. The esophagus transports food from the back of your throat to your stomach to be digested.

The two types of Esophageal Cancer are Squamous Cell Carcinoma and Adenocarcinoma. These two categories are distinguished by the type of cells involved in the cancer.

  1. Squamous Cell Carcinoma is most frequent in the upper and middle esophagus. It begins in the cells that line the esophagus.
  2. Adenocarcinoma typically begins in mucus-secreting gland cells in the lower esophagus. This form of cancer is frequently associated with a condition known as Barrett’s Esophagus, which is caused by chronic acid reflux.

Smoking, excessive alcohol use, certain dietary factors, obesity, and acid reflux or gastroesophageal reflux disease (GERD) are risk factors for esophageal cancer. Adenocarcinoma of the esophagus risk can also be increased by having Barrett’s esophagus, a disorder in which the cells lining the lower part of the esophagus have changed or been replaced with abnormal cells as a result of acid reflux.

Symptoms of Esophageal Cancer include trouble swallowing (dysphagia), unexpected weight loss, chest pain, pressure, or burning, increased indigestion or heartburn, coughing or hoarseness, and esophageal bleeding.

Early detection and treatment of Esophageal Cancer, like many other types of cancer, can significantly improve survival rates. Surgery, radiation, chemotherapy, immunotherapy, and targeted therapy are all possible forms of treatment. The optimal treatment option will be determined by the stage and location of the cancer, as well as the patient’s overall health.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Esophageal Cancer.

Across our managed publishers, we see a significant number of Esophageal Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments, support services and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients with Esophageal Cancer 
We offer the ability to either advertise on pages next to articles about Esophageal Cancer or to people who have previously looked at Esophageal Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have it themselves or know someone that does have it. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Esophageal Cancer.

Esophageal Cancer Targeting Solutions

Realtime Esophageal Cancer Targeting
Our Realtime Esophageal Cancer Targeting option allows an advertiser to run their advertising next to Esophageal Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Esophageal Cancer Audience Targeting
Our Esophageal Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Esophageal Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Esophageal Cancer Searches
We see a wide range of Esophageal Cancer searches and content across our managed publishers. The top twenty searches we see related to Esophageal Cancer include;

  • Esophageal cancer symptoms
  • Esophageal cancer treatment
  • Stages of esophageal cancer
  • Esophageal cancer prognosis
  • Esophageal cancer causes
  • Esophageal cancer survival rate
  • Esophageal cancer surgery
  • Esophageal adenocarcinoma
  • Esophageal squamous cell carcinoma
  • Esophageal cancer diagnosis
  • Esophageal cancer risk factors
  • Esophageal cancer and GERD
  • Barrett’s esophagus and esophageal cancer
  • Esophageal cancer prevention
  • Esophageal cancer diet
  • Esophageal cancer radiation therapy
  • Esophageal cancer chemotherapy
  • Esophageal cancer immunotherapy
  • Esophageal cancer early signs
  • Esophageal cancer clinical trials

Health Targeting Categories

Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.

Let’s Get Started ! 

Let the Healthy Ads team walk you through all the options available to ensure that your Health, Fitness, Pharmaceutical or Medical campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.