Crohn’s Disease Targeting

Crohn’s Disease Targeting Solutions 

Crohn’s disease is a type of inflammatory bowel disease (IBD) that causes chronic inflammation in the gastrointestinal (GI) tract. The inflammation can occur anywhere from the mouth to the anus but most commonly affects the end of the small intestine (the ileum) and the beginning of the large intestine (the colon). The exact cause of Crohn’s disease is unknown, but it is believed to result from a combination of genetic, environmental, and immune system factors.

Symptoms of Crohn’s disease can vary greatly from person to person and may include:

1. Persistent diarrhea
2. Abdominal pain and cramping
3. Rectal bleeding
4. Fatigue
5. Weight loss
6. Malnutrition

Crohn’s disease often follows a pattern of flare-ups, during which symptoms worsen, and periods of remission, when symptoms subside or disappear.

There is currently no cure for Crohn’s disease, but various treatments can help manage the symptoms and improve patients’ quality of life. Treatment options may include medications (such as anti-inflammatory drugs, immune system suppressors, and antibiotics), dietary changes, and in some cases, surgery to remove affected portions of the GI tract. The goal of treatment is to reduce inflammation, alleviate symptoms, and prevent complications.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Crohn’s Disease.

Across our managed publishers, we see a significant number of Crohn’s Disease related searches each month. This provides a unique opportunity to advertise relevant treatments and therapies for individuals with Crohn’s Disease.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients suffering Crohn’s Disease  
We offer the ability to either advertise on pages next to articles about Crohn’s Disease or to people who have previously looked at Crohn’s Disease related articles or blogs in the past. We know that people looking at content related to Crohn’s Disease either have or suspect they have Crohn’s Disease. They are also most probably about to go out to discuss their symptoms with their doctor and be provided a treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Crohn’s Disease.

Crohn’s Disease Targeting Solutions

Realtime Crohn’s Disease Targeting
Our Realtime Crohn’s Disease Targeting option allows an advertiser to run their advertising next to Crohn’s Disease content webpages as the researcher looks at the page. This is the ultimate solution for advertising Crohn’s Disease treatment options. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Contextual targeting for Crohn’s disease involves placing ads in relevant online environments based on the content and context of web pages that discuss topics related to the disease or related issues. This ensures that the ads are relevant and more likely to engage the audience who may be seeking information or support for the condition. Some contextual targeting categories for Crohn’s disease might include:

1. Medical information and resources: Websites, articles, and blogs discussing Crohn’s disease symptoms, diagnosis, treatments, and management.
2. Support groups and forums: Online communities where individuals with Crohn’s disease or their caregivers can share experiences, advice, and emotional support.
3. Nutrition and diet: Content related to special diets, recipes, and meal planning for individuals with Crohn’s disease or other inflammatory bowel conditions.
4. Lifestyle and wellness: Websites discussing strategies for managing stress, maintaining mental health, and staying active while living with Crohn’s disease.
5. Healthcare providers and services: Content about gastroenterologists, specialized clinics, or hospitals that focus on treating and managing Crohn’s disease and other IBDs.
6. Medications and therapies: Information about medications, alternative treatments, or clinical trials related to Crohn’s disease.
7. Personal stories and experiences: Blogs or articles written by individuals living with Crohn’s disease, sharing their journey and offering insight and encouragement to others.

By selecting relevant contextual targeting categories, advertisers can increase the effectiveness of their campaigns by reaching users who are more likely to be interested in their products, services, or information related to Crohn’s disease. This can be especially beneficial for pharmaceutical companies, healthcare providers, or organizations offering support and resources to individuals living with the condition.

Crohn’s Disease Audience Targeting
Our Crohn’s Disease Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Crohn’s Disease related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Crohn’s Disease Searches
We see a wide range of Crohn’s Disease searches and content across our managed publishers. There is a significant number of Crohn’s Disease searches each month. The top twenty searches we see related to Crohn’s Disease include;