Hemophilia Targeting

Hemophilia Targeting Solutions 

Hemophilia is a rare genetic illness that inhibits the body’s capacity to form blood clots, which are required to stop bleeding. This is because persons with Hemophilia either lack or have low quantities of particular proteins known as clotting factors. These factors collaborate with platelets, which are blood cell fragments that band together to fill small holes in damaged blood arteries and aid in blood clotting.

Hemophilia is classified into two types:

1. The most prevalent kind is Hemophilia A, commonly known as Classic Hemophilia, which is caused by a loss or decrease in clotting factor VIII.
2. Hemophilia B, often known as Christmas sickness, is a less common condition caused by a lack of clotting factor IX.

Depending on the severity of the disorder, Hemophilia symptoms might vary. Mild deficiency patients may bleed significantly only after surgery or trauma, but severe deficiency patients may bleed spontaneously or after slight damage. This bleeding can occur in a variety of locations throughout the body, including muscles, joints, and internal organs, and can cause injury and other issues.

Hemophilia is typically hereditary, which means it runs in families. A mutation or change in one of the genes that tell the body to produce clotting factors causes it. Because this gene is on the X chromosome, the disease is referred to as an X-linked recessive disorder. Men are more likely than women to have Hemophilia.

There is no cure for Hemophilia at the moment, but with proper treatment and self-care, most persons with the illness can live an active, productive life. The primary treatment consists of replacing the lost clotting factor via a vein (intravenous infusions).

Finally, keep in mind that medical understanding and treatment choices for Hemophilia and other disorders evolve with time. For the most up-to-date information, always consult a healthcare provider.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients who have Hemophilia. Across our managed publishers, we see a significant number of Hemophilia related searches each month. This provides a unique opportunity to advertise Hemophilia treatment options.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients suffering from Hemophilia
We offer the ability to either advertise on pages next to articles about Hemophilia or to people who have previously looked at Hemophilia related articles or blogs in the past. We know that people looking at content related to Hemophilia either know someone or have a personal experience with Hemophilia. They are also most probably about to go out to discuss their symptoms or concerns with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Hemophilia.

Hemophilia Targeting Solutions

Realtime Hemophilia Targeting
Our Realtime Hemophilia Targeting option allows an advertiser to run their advertising next to Hemophilia webpages as the researcher looks at the page. This is the ultimate solution for advertising Hemophilia treatment options or awareness campaigns. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Hemophilia Audience Targeting
Our Hemophilia Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Hemophilia related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Hemophilia Searches
We see a wide range of Hemophilia searches and content across our managed publishers. There is a significant number of Hemophilia searches each month. The top twenty searches we see related to Hemophilia include;