Pancreatic Cancer Targeting

Pancreatic Cancer Targeting Solutions 

Pancreatic cancer is a disease in which cancer cells form in the tissue of the pancreas, which sits between the stomach and the spine. The pancreas has two main functions: exocrine and endocrine. Its exocrine function is to produce enzymes to help your small intestine break down food and its endocrine function is to produce insulin and glucagon, which help your body use and store sugars.

Pancreatic cancer can be divided into two main categories: exocrine pancreatic cancer and neuroendocrine pancreatic cancer. Exocrine pancreatic cancer makes up more than 95% of all cases of pancreatic cancer. It develops in the cells that make up the exocrine gland, which produces the enzymes that break down food, and the exocrine ducts, which the enzymes travel through.

Types of exocrine pancreatic cancer:

• Adenocarcinoma, which accounts for 90% of all cases of pancreatic cancer
• Squamous cell carcinoma
• Adenosquamous carcinoma
• Colloid carcinoma

Pancreatic neuroendocrine tumors start in the endocrine gland, which secretes insulin and glucagon. These tumors are rare, accounting for less than 5% of all pancreatic cancer cases.

Types of pancreatic neuroendocrine tumor:

• Gastrinoma
• Glucagonoma
• Insulinoma
• Others

Certain risk factors increase a person’s chances of developing pancreatic cancer. Firstly age: The risk of developing pancreatic cancer increases with age. Most people who receive a diagnosis are over 45 years old, 90% are over 55 years old, and 70% are over 65 years old. Gender: More men are diagnosed with pancreatic cancer than women. Race/ethnicity: Black people develop pancreatic cancer more often than White, Hispanic, or Asian people. People of Ashkenazi Jewish heritage are also a high-risk group. Other risk factors:

• Smoking
• Obesity
• Alcohol consumption
• Diabetes

There usually aren’t any early symptoms of pancreatic cancer. Symptoms usually only arise after the disease has progressed. Possible symptoms:

• Jaundice (includes dark urine, light-colored or greasy stools, and itchy skin)
• Back or belly pain
• Nausea and vomiting
• Swollen liver or gallbladder
• Diabetes
• Blood clots

The best form of treatment depends on the type of pancreatic cancer and the severity of the disease. Treatment may include surgery, ablation of embolization treatment, chemotherapy, radiation, immunotherapy, targeted therapy, and pain control. A combination of treatments may be recommended.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach patients with Pancreatic Cancer.

Across our managed publishers, we see a significant number of Pancreatic Cancer related searches each month. This provides a unique opportunity to advertise Cancer treatments, support services and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Patients with Pancreatic Cancer 
We offer the ability to either advertise on pages next to articles about Pancreatic Cancer or to people who have previously looked at Pancreatic Cancer related articles or blogs in the past. We know that people looking at content related to Cancer either have or suspect they have Cancer. They are also most probably about to go out to discuss their symptoms with their doctor or specialist and may suggest treatment options they have read about online. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that treat Pancreatic Cancer.

Pancreatic Cancer Targeting Solutions

Realtime Pancreatic Cancer Targeting
Our Realtime Pancreatic Cancer Targeting option allows an advertiser to run their advertising next to Pancreatic Cancer content webpages as the researcher looks at the page. This is the ultimate solution for advertising Cancer treatment options or preventions. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Pancreatic Cancer Audience Targeting
Our Pancreatic Cancer Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Pancreatic Cancer related content over the last 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Pancreatic Cancer Searches
We see a wide range of Pancreatic Cancer searches and content across our managed publishers. The top twenty searches we see related to Pancreatic Cancer include;