Injury Targeting

Injury Targeting Solutions 

An Injury is a physical harm or damage to a person’s body. It can be caused by accidents, falls, hits, weapons, and other actions that impact the body. Injuries can range from minor, like cuts and bruises, to severe, such as broken bones or life-threatening conditions.

Injuries are typically categorized into different types:

1. Acute Injuries: These occur suddenly during activities. Examples include sprains, strains, fractures, and cuts.
2. Overuse Injuries: These develop gradually over time due to repetitive motion or overexertion. Examples include tendonitis and stress fractures.
3. Traumatic Injuries: These result from a sudden and severe force. Examples include car accident injuries, gunshot wounds, and falls.
4. Closed Injuries: These include internal bleeding and bruising when there is no skin rupture.
5. Open Injuries: Wounds that are visible, like cuts, abrasions, or punctures.

The severity of an injury can vary widely. Some injuries may require simple first aid, while others may need medical attention, surgery, or long-term treatment. Recovery from an injury depends on its type and severity, as well as the individual’s overall health and the effectiveness of the treatment received.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms, and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for Governments wishing to run Public Health Campaigns as well as Pharmaceutical companies that make products and medications to treat injuries.

Across our managed publishers, we see a significant number of injury-related searches each month. This provides a unique opportunity to advertise treatment options.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach individuals who have an Injury
We offer the ability to advertise on pages next to articles about injuries or to people who have previously looked at injury-related articles or blogs in the past. We know that people looking at content relating to injuries either experience it themselves or might know someone who does have it. This is an ideal time for Direct to Consumer Advertising (DTC) for products that treat injuries.

Injury Targeting Solutions

Realtime Injury Targeting
Our Realtime Injury Targeting option allows an advertiser to run their advertising next to injury webpages as the researcher looks at the page. This is the ultimate solution for advertising injury-related products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply, and via a Media Plan via Managed Services.

Injury Audience Targeting
Our Injury Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at injury-related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Injury Searches
We see a large number of injury-related searches each month and have a wide range of injury content across our managed publishers. The top twenty searches we see related to injuries are;