IVF Targeting Solutions
IVF stands for In Vitro Fertilization. It is a type of assisted reproductive technology (ART) that helps individuals or couples with infertility issues conceive a child. In IVF, the process of fertilization takes place outside the body, in a laboratory setting.
The IVF procedure involves several steps:
- Ovarian Stimulation: The woman undergoing IVF is given fertility medications to stimulate the ovaries and promote the development of multiple eggs.
- Egg Retrieval: Once the eggs have matured, they are collected from the woman’s ovaries using a minimally invasive procedure called follicular aspiration. This is typically done under sedation or anesthesia.
- Sperm Collection: On the same day as the egg retrieval, a semen sample is collected from the male partner or a donor.
- Fertilization: The eggs and sperm are combined in a laboratory dish, allowing fertilization to occur. This can be done through traditional IVF, where the eggs and sperm are placed together, or through intracytoplasmic sperm injection (ICSI), where a single sperm is directly injected into each mature egg.
- Embryo Culture: The fertilized eggs, now called embryos, are cultured in a laboratory for a few days to allow them to develop further.
- Embryo Transfer: One or more embryos are selected for transfer into the woman’s uterus. This is usually done using a thin catheter inserted through the cervix. Any remaining viable embryos can be cryopreserved (frozen) for future use.
- Pregnancy Testing: About two weeks after the embryo transfer, a blood test or a home pregnancy test is performed to determine if the IVF procedure was successful.
IVF can be used to address various causes of infertility, such as fallopian tube blockages, ovulation disorders, male factor infertility, or unexplained infertility. It offers the possibility of achieving pregnancy when other fertility treatments have not been successful. However, the success rates of IVF can vary depending on multiple factors, including the age of the woman, the quality of the eggs and sperm, and the expertise of the fertility clinic.
It is important to note that IVF is a complex and emotionally demanding process, and individuals or couples considering this procedure often work closely with fertility specialists and healthcare professionals to determine the best course of action for their specific situation.
We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, Fertility products, and healthcare providers looking to reach women wishing to start or extend their family.
Across our managed publishers, we see a significant number of IVF related searches each month. This provides a unique opportunity to reach Women wishing to get pregnant who are typically in their 30s-40s.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Women undergoing IVF
We offer the ability to advertise on pages next to articles about IVF or to people who have looked at IVF articles or blogs in the past. We know that people looking at content related to IVF either are undergoing IVF or about to commence IVF or know someone that is. They are also most probably about to go out to discuss their infertility with their doctor and be provided with a referral to a specialist or further testing. This is an ideal time for Direct to Consumer Advertising (DTC) for therapies or medications that can help those needing IVF fall pregnant.
IVF Targeting Solutions
Realtime IVF Targeting
Our Realtime IVF Targeting option allows an advertiser to run their advertising next to IVF webpages as the researcher looks at the page. This is the ultimate solution for advertising IVF related items. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
IVF Audience Targeting
Our IVF Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at IVF related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular IVF Searches
We see a large number of IVF related searches each month and have a wide range of IVF content across our managed publishers. The top twenty searches we see related to IVF are;
- IVF
- In Vitro Fertilization
- IVF procedure
- IVF Cost
- IVF Clinics
- IVF process
- IVF medications
- IVF risks
- IVF side effects
- IVF injections
- IVF cycle
- IVF Pregnancy
- IVF egg retrieval
- IVF embryo transfer
- IVF pregnancy symptoms
- IVF support groups
- IVF and multiple births
- IVF gender selection
- IVF success rate
- IVF specialists
Health Targeting Categories
Discover a wide range of Health Targeting Categories based on Contextual Targeting for your next Advertising Campaign or Programmatic Deals. Explore our offerings in Medical Conditions, Healthy Lifestyle, Chronic Diseases, Infections, Sports, and General Health to reach your desired audience at scale effectively.
