We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, Fertility products, and healthcare providers looking to reach women wishing to start or extend their family.
Across our managed publishers, we see a significant number of IVF related searches each month. This provides a unique opportunity to reach Women wishing to get pregnant who are typically in their 30s-40s.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Women undergoing IVF
We offer the ability to advertise on pages next to articles about IVF or to people who have looked at IVF articles or blogs in the past. We know that people looking at content related to IVF either are undergoing IVF or about to commence IVF or know someone that is. They are also most probably about to go out to discuss their infertility with their doctor and be provided with a referral to a specialist or further testing. This is an ideal time for Direct to Consumer Advertising (DTC) for therapies or medications that can help those needing IVF fall pregnant.
IVF Targeting Solutions
Realtime IVF Targeting
Our Realtime IVF Targeting option allows an advertiser to run their advertising next to IVF webpages as the researcher looks at the page. This is the ultimate solution for advertising IVF related items. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
IVF Audience Targeting
Our IVF Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at IVF related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular IVF Searches
We see a large number of IVF related searches each month and have a wide range of IVF content across our managed publishers. The top twenty searches we see related to IVF are;