Pregnancy Targeting

Pregnancy Targeting Solutions 

Pregnancy occurs when a sperm from a man fertilizes an egg, during a woman’s ovulation. The fertilized egg then travels into the uterus where implantation occurs and a pregnancy begins. For some couples falling pregnant can be difficult and IVF can be helpful. Pregnancy lasts for approximately 40 weeks. Some woman experience morning sickness, aches and pains, urinary frequency and heartburn throughout their pregnancy. Women should receive regular prenatal checkups to monitor the pregnancy and growth of the baby which can identify any problems if they arise. Birth options include natural vaginal birth or Cesarean section. Pregnancy and becoming a parent is often a very exciting time in an adults life.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies, healthcare providers as well as baby care products looking to reach pregnant women.

Across our managed publishers, we see a significant number of Pregnancy related searches each month. This provides a unique opportunity to advertise Pregnancy items and services to assist pregnant women.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Pregnant Women 
We offer the ability to either advertise on pages next to articles about Pregnancy or to people who have looked at Pregnancy related articles or blogs in the past. We know that people looking at content related to Pregnancy either are or suspect they may be pregnant. They are also most probably about to go out to discuss their symptoms and test results with their doctor and be provided a management plan by them or be referred to a specialist. This is an ideal time for Direct to Consumer Advertising (DTC) for therapies or medications that help manage the symptoms of pregnancy.

Pregnancy Targeting Solutions

Realtime Pregnancy Targeting
Our Realtime Pregnancy Targeting option allows an advertiser to run their advertising next to Pregnancy webpages as the researcher looks at the page. This is the ultimate solution for advertising Pregnancy related items. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Pregnancy Audience Targeting
Our Pregnancy Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Pregnancy related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Pregnancy Searches
We see a large number of Pregnancy related searches each month and have a wide range of Pregnancy content across our managed publishers. The top twenty searches we see related to Pregnancy are;