Pregnancy Targeting Built on Contextual Signals
Pregnancy is the 40 week journey from conception to birth, and for expecting parents it is one of the most researched times of their lives. Searches for Pregnancy, Pregnancy Symptoms, Pregnancy Test and Pregnancy Calculator run well past 2 million a month worldwide, with millions more looking up early signs, week by week changes and prenatal care every month.
We place your Ads next to the real content expecting parents are reading as they move through pregnancy, next to articles like “Early Signs of Pregnancy,” “When to Take a Pregnancy Test” and “Best Prenatal Vitamins.”
The Pregnancy Audience
Why Advertise Around Pregnancy Content
Someone reading a page specifically about Pregnancy is usually an expecting parent making decisions for themselves and their baby, which makes them highly relevant to advertisers. That content may sit on one of the major Health websites, or as a single relevant article within a News, Sport, Travel, Food, Lifestyle, Ageing, Parenting or Family website. URL level targeting finds these individual high intent pages, even when nothing else on the website relates to Pregnancy.
Who Advertises with Pregnancy Targeting
Pregnancy reaches a parent at one of the highest spending moments of their life, when they are choosing everything their baby will need for the first time.
| Advertiser Type | Products and Services | Buying Pattern |
|---|---|---|
| Prenatal Vitamins & Supplements (OTC) | Prenatal Vitamins, Folic Acid, DHA, Iron Supplements | Repeat Purchase |
| Pregnancy Tests & Diagnostics | Pregnancy Tests, Ovulation Tests, Prenatal Screening | Repeat Purchase |
| Maternity & Baby Products | Maternity Wear, Pregnancy Pillows, Nursery, Baby Registry | Repeat Purchase |
| Skincare & Personal Care | Stretch Mark Creams, Belly Balms, Pregnancy Safe Skincare | Repeat Purchase |
| Healthcare Services & Providers | Obstetric Clinics, Hospitals, Birth Centres, Telehealth | Lead Generation |
| Consumer Health Tech | Pregnancy & Baby Tracking Apps, Fetal Dopplers, Wearables | Subscription |
| Insurance & Financing | Health Insurance, Maternity Cover, Baby Plans | Lead Generation |
Whether the goal is a first Prenatal Vitamin purchase or a long term customer for the whole parenting journey, Pregnancy is where that relationship starts.
Where Will My Pregnancy Advertisements Run?
Our Pregnancy Audience moves through a clear journey, and the content they read maps to it. It starts before the bump, reading Early Signs of Pregnancy and When to Take a Pregnancy Test as they hope for a positive result. Once confirmed, they turn to what is happening inside, following Pregnancy Symptoms Week by Week and How Many Weeks Is a Pregnancy. As the months pass they plan for the baby, reading What to Eat During Pregnancy, Best Prenatal Vitamins and Choosing a Pregnancy Pillow, right through to Preparing a Birth Plan and Pregnancy Announcement Ideas as the due date nears.
Examples of Popular Pregnancy Articles
- Early Signs of Pregnancy
- When to Take a Pregnancy Test
- How Many Weeks Is a Pregnancy
- Pregnancy Symptoms Week by Week
- What to Eat During Pregnancy
- Safe Exercise During Pregnancy
- How Much Weight to Gain in Pregnancy
- Best Prenatal Vitamins
- Choosing a Pregnancy Pillow
- Preparing a Birth Plan
- Creating a Baby Registry
- Pregnancy Announcement Ideas
Popular Keyword Searches Related to Pregnancy
Behind every article is a search, and the products and questions behind Pregnancy show up in the search data. These are some of the most popular Pregnancy related searches, from tests and vitamins to the terms parents type week after week.
- Pregnancy Test
- Pregnancy Symptoms
- Pregnancy Calculator
- Early Pregnancy Symptoms
- Signs Of Pregnancy
- Positive Pregnancy Test
- Am I Pregnant
- Prenatal Vitamins
- Pregnancy Pillow
- Ectopic Pregnancy
- Chemical Pregnancy
- Molar Pregnancy
- Cryptic Pregnancy
- Geriatric Pregnancy
- Pregnancy Discharge
- Clearblue Pregnancy Test
- Pregnancy Weeks
- 6 Weeks Pregnant
- Pregnancy Announcement
- Pregnancy Due Date
- Pregnancy Bump
Activating a Pregnancy Audience with our Contextual Targeting
Activating a Pregnancy Audience with our Contextual Targeting is quick and simple. Choose the campaign activation setup that suits your team: run it yourself programmatically, or hand the whole campaign setup and management to our team.
Programmatic Activation
DSP Agnostic, we package our Pregnancy Contextual Targeting Segments as a Deal ID / PMP, so your own media traders can activate them in your own Programmatic workflow, retaining full control over campaign budget, creative, optimisation and performance. Setup time frame is usually same day / next day for Contextual Campaigns.
Managed Campaign Activation
Prefer us to run your campaign? Our Expert Managed Campaign team plans, builds, manages and optimises your Pregnancy campaign end to end across premium, brand-safe inventory. Managed Campaigns typically take 5 to 7 working days to go live, from the initial discussion through Insertion Order and reporting setup.
General Health Targeting
Pregnancy Targeting is part of our General Health Targeting, built on Contextual Targeting signals. Across the General Health category we reach people while they read about the conditions, treatments and products that matter to them, from everyday wellbeing to concerns like Pregnancy. Each Segment uses the real language of the topic, so your Ads sit beside the content your Audience is reading, in the moment it matters most.
Health Targeting is in our DNA
Since 2012, Healthy Ads has been the leader in Health Advertising, delivering Health Targeting across premium publisher content in Real Time. From OTC and Prescription (Rx) brands to B2B, we serve every kind of health advertiser. Our four solutions: Contextual Targeting, HCP Targeting, Website Category Targeting and Retargeting.
Healthy Ads’ Contextual Targeting
Built at the URL Level, Healthy Ads’ own Contextual Targeting engine is designed to be privacy compliant. Each Health Segment, including Pregnancy, is built from the popular terms around a topic, from Symptoms and Medications to Brand Names, Products and Procedures, so your Ads sit beside the exact content people are reading, in real time, across premium, brand-safe inventory with no cookies or personal data. It is precise, contextual reach, matched by the topic itself.
Pregnancy Related Contextual Targeting
Pregnancy Targeting is one of many Health based Contextual Targeting Segments available through Healthy Ads. You can also reach the same new parent Audience while they research related topics like Prenatal, Fertility and Baby Formula.
Pregnancy Related HCP Audiences
Beyond Contextual Segments such as Pregnancy, we also offer Verified Healthcare Professional Targeting, reaching the Obstetricians, Gynecologists, Midwives and Pediatricians who guide new Mothers.
Frequently Asked Questions (FAQs)
Who does Pregnancy Targeting reach?
What content do Pregnancy Targeting Ads run beside?
Which advertisers use Pregnancy Targeting?
Is Pregnancy Targeting available worldwide?
How do I launch a Pregnancy Targeting campaign?
What is Contextual Targeting?
Is Contextual Targeting privacy compliant?
Why do Health Advertisers use Contextual Targeting?
Can you build a custom Health Contextual Targeting Segment?
How often are Contextual Targeting Segments updated?
Health Targeting Categories
Discover our Health Targeting Categories, all built on URL level Contextual Targeting. Cancer, Chronic Disease, General Health, Healthy Lifestyle, Infection, Medical Conditions, Sports and Targeting Healthcare Professionals, available for your next Advertising Campaign, Programmatic Deal or Managed Services campaign.
