Sexual Health Targeting

Sexual Health Targeting Solutions 

Sexual health is a state of mental, social and physical well-being in relation to sexuality. It requires a positive and respectful approach to sexuality and sexual relationships, as well as the aim of having pleasurable and safe sexual experiences, free of coercion and violence. Sexual health includes things like contraception, sexually transmitted diseases and infections, practising safe sex, getting pregnant and sexual problems such as erectile dysfunction.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for companies such as pharmaceutical companies and healthcare providers looking to reach women and men interested in their sexual health.

Across our managed publishers, we see a significant number of Sexual Health related searches each month. This provides a unique opportunity to advertise Sexual Health treatments and therapies.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Men and Women interested in their sexual health 
We offer the ability to either advertise on pages next to articles about Sexual Health or to people who have previously looked at Sexual health related articles or blogs in the past. We know that people looking at content related to Sexual Health either have or suspect they may be experiencing a sexual health condition. They are also most probably about to go out to discuss their symptoms or contraception questions with their doctor and be provided a management or treatment plan by them. This is an ideal time for Direct to Consumer Advertising (DTC) for medications or therapies that help men and women with their sexual health issues.

Sexual Health Targeting Solutions

Realtime Sexual Health Targeting
Our Realtime Sexual health Targeting option allows an advertiser to run their advertising next to Men and Women’s sexual health webpages as the researcher looks at the page. This is the ultimate solution for advertising treatment options and therapies. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Sexual Health Audience Targeting
Our Sexual Health Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Sexual Health related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Sexual Health Searches
We see a large number of Sexual Health related searches each month and have a wide range of Sexual Health content across our managed publishers. The top twenty searches we see related to Sexual Health are;