Stress Targeting

Stress Targeting Solutions 

Stress is a natural response of the body to perceived threats or challenges, whether they are physical, emotional, or psychological. It is a feeling of tension, pressure, or discomfort that can be caused by a variety of factors, such as work demands, personal relationships, financial problems, health issues, or major life changes.

Stress can have a negative impact on our health and well-being if it becomes chronic or overwhelming. It can lead to physical symptoms such as headaches, digestive problems, high blood pressure, and weakened immune system. It can also affect our mood, behavior, and cognitive abilities, causing anxiety, irritability, depression, and memory problems.

To manage or reduce stress, there are several strategies that can be helpful, including:

1. Exercise: Physical activity can help to release tension and boost mood by increasing endorphins, the body’s natural feel-good chemicals.
2. Relaxation techniques: Techniques such as deep breathing, meditation, yoga, or tai chi can help to calm the mind and reduce muscle tension.
3. Social support: Talking to friends or family members, or joining a support group can provide a sense of connection and help to alleviate stress.
4. Time management: Prioritizing tasks and setting realistic goals can help to reduce feelings of overwhelm and increase a sense of control.
5. Healthy habits: Eating a balanced diet, getting enough sleep, and avoiding excessive alcohol, caffeine, or nicotine can all help to promote physical and emotional well-being.
6. Seeking professional help: If stress is interfering with daily life or causing significant distress, it may be helpful to talk to a mental health professional, who can provide guidance and support.

We all know that people research their symptoms and medical conditions online prior to attending medical appointments. Looking for prevention, treatments, alternative therapies, medications, ways to manage symptoms and the likelihood of recurrence are just some of the frequently searched terms. This advertising is ideal for home remedies, devices and medications that can help individuals better manage Stress.

Across our managed publishers, we see a significant number of Stress related searches each month which is no surprise as our lives are getting busier and more demanding than ever before due to multiple pressures from employment, running families and households whilst the cost of living is increasing. This provides a unique opportunity to advertise treatment and management options to reduce Stress.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach individuals who have Stress
We offer the ability to advertise on pages next to articles about Stress or to people who have looked at Stress related articles or blogs in the past. We know that people looking at content relating to Stress either have high levels of Stress in their lives or are concerned about someone who does. This is an ideal time for Direct to Consumer Advertising (DTC) for products that can reduce Stress.

Stress Targeting Solutions

Realtime Stress Targeting
Our Realtime Stress Targeting option allows an advertiser to run their advertising next to Stress webpages as the researcher looks at the page. This is the ultimate solution for advertising Stress products and treatments. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Stress Audience Targeting
Our Stress Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Stress related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Stress related Searches
We see a large number of Stress related searches each month and have a wide range of Stress content across our managed publishers. The top twenty searches we see related to Stress are;