Fitness Targeting

Fitness Targeting Solutions 

Fitness is an individuals ability to perform daily activities with optimal performance, endurance, and strength. Having a high fitness level also reduces the likelihood of certain diseases, reduces your stress and improves your wellbeing.

‘Keeping fit’ is a part of modern day living, with so much research now showing the benefits of fitness to our lives. We see lots of  people searching for “fitness” as people look for different ways to improve their health, increase muscle tone or lose excess weight. This provides a unique opportunity for companies selling dietary supplements, exercise products, gymnasiums, weight loss medications and healthcare providers wishing to reach their target audience.

Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.

Reach Individuals who are wanting to improve their Fitness   
We offer the ability to either advertise on pages next to articles about Fitness or to people who have previously looked at Fitness related articles or blogs in the past. We know that people looking at content related to Fitness care about their health and living a healthy lifestyle. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.

Fitness Targeting Solutions

Realtime Fitness Targeting
Our Realtime Fitness Targeting option allows an advertiser to run their advertising next to Fitness webpages as the researcher looks at the page. This is the ultimate solution for advertising various Fitness venues and exercise products and clothing. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.

Fitness Audience Targeting
Our Fitness Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Fitness related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.

Popular Fitness Searches
We see a wide range of Fitness searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Fitness include;