Nutrition is about eating a healthy and balanced diet. Eating good quality, healthy fresh food is giving your body the best fuel possible to grow and stay healthy. Nutrients include proteins, fat, carbohydrates, vitamins, minerals, fiber, and water. If people do not have the right balance of nutrients in their diet, their risk of developing certain health conditions increases. Many packaged food items now list the nutritional value on the back of the packet to inform the customer on what and how many nutrients are in the product so they can make a informed decision prior to purchasing.
Good Nutrition is an important part of staying healthy. We see lots of people searching for “nutrition” as people look for different ways to improve their health and eat better foods. This provides a unique opportunity for companies selling ready-meals, dietary supplements, as well as healthcare providers that wish to reach their target audience.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals who care about Nutrition
We offer the ability to either advertise on pages next to articles about Nutrition or to people who have previously looked at Nutrition related articles or blogs in the past. We know that people looking at content related to Nutrition care about their health and living a healthy lifestyle. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Nutrition Targeting Solutions
Realtime Nutrition Targeting
Our Realtime Nutrition Targeting option allows an advertiser to run their advertising next to Nutrition webpages as the researcher looks at the page. This is the ultimate solution for advertising various Nutritious foods and beverages and supplements. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Nutrition Audience Targeting
Our Nutrition Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Nutrition related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Nutrition Searches
We see a wide range of Nutrition related searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Nutrition include;