Vitamins are organic compounds that are necessary for the body to function normally. They are micronutrients that must be consumed in tiny amounts to support numerous physiological functions and overall well-being. Because the body does not manufacture enough vitamins, they must be received from outside sources such as food or supplements. There are 13 important vitamins divided into two groups:
The fat-soluble vitamins include those like A, D, E, and K. They are fat and oil-soluble and can be kept in the body’s fatty tissues. Fat-soluble vitamins are commonly present in diets high in fats and oils. They are essential for vision, bone health, immunological function, blood coagulation, and antioxidant action.
Vitamins that dissolve in water include vitamins B and C. Since they dissolve in water and the body cannot store them in big quantities, regular intake is required. Fruits, vegetables, entire grains, and animal products all contain water-soluble vitamins in plentiful amounts. They are essential for red blood cell generation, cognitive function, energy production, collagen synthesis, and immunological support.
The body uses each vitamin in a unique way and benefits from it. They are involved in a variety of functions, such as hormone generation, cell development and division, immune system operation, metabolism, and the preservation of the health of many organs and systems. Vitamins are essential for good health, but it’s also important to get them from a balanced diet that includes a variety of nutrient-rich foods. While it’s typically advised to obtain vitamins from natural food sources whenever feasible, supplements may be required for people with specific deficiencies or medical issues.
As more people adopt a natural approach to self-care and health improvement, Vitamins are becoming increasingly popular. Many individuals prefer to use vitamins as a first resort and leave medications and drugs as a last resort when solving their health concerns. Some people like to use Vitamins in combination with traditional medicine. We see a lot of searches for “Vitamins” as people look for different ways to treat their health conditions. We know that those interested in taking Vitamins care about living a healthy lifestyle. This provides a unique opportunity for Advertisers like allied healthcare providers, wellness clinics, and dietary supplements to reach their target audience.
Health Targeting is in our DNA
Since 2012, we’ve been the leader in Health advertising. Healthy Ads can deliver Health Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours, via various DMP and DSP Integrations. No other company has the depth in Health Targeting that we do.
Reach Individuals who are interested in Vitamins
We offer the ability to either advertise on pages next to articles about Vitamins or to people who have previously looked at Vitamin related articles or blogs in the past. We know that individuals looking at content related to Vitamins care about their health and living a healthy lifestyle. This Direct to Consumer Advertising (DTC) is an ideal way to reach your audience.
Vitamin Targeting Solutions
Realtime Vitamin Targeting
Our Realtime Vitamin Targeting option allows an advertiser to run their advertising next to Vitamin webpages as the researcher looks at the page. This is the ultimate solution for advertising various Vitamin products or healthcare providers. We can run this type of contextual targeting across our own Managed Supply, our Curated Supply and via a Media Plan via Managed Services.
Vitamin Audience Targeting
Our Vitamin Audience Targeting allows an advertiser to run their advertising targeted to people who have recently looked at Vitamin related content over the past 30 to 60 days. This offers a significantly larger scale than our Realtime Targeting option.
Popular Vitamin Searches
We see a wide range of Vitamin searches each month and a vast amount of content on this topic across our managed publishers. The top twenty searches we see related to Vitamins include;